Branding Episodes
How Business Leaders Win by Approaching Marketing as an Investment
Send us a Text Message. How do business owners and marketers avoid wasting money on marketing? In today's episode we discuss how to treat marketing like an investment instead of as an expense that doesn't drive results. Eri...
What Does it Take to Create a Visionary Brand?
In this episode, Eric interviews Bryan Smeltzer, a brand strategist, author, and podcaster, and the current president of LiquidMind, a global brand strategy firm. Bryan shares his journey from working in executive roles with ...
Stories That Prove Podcasting and YouTube are Emerging as the Best Ch…
In today's episode we discuss how marketers are winning by scaling podcasting and YouTube as two of the hottest channels in marketing. In this episode, Anika, a brand strategist, professor, podcaster, and former PR agency pro...
How to Create Emotional Branding Campaigns that Win Millions of New C…
How do you create successful brand campaigns that win millions of customer In this episode, marketing expert Reid shares his journey from an advertising copywriter to an executive creative director, working with renowned bran...
How Do You Take a Swing at Fun and Creative Things in Marketing? The…
In this episode, the guest, Mike Brevik, Chief Barketing Officer at Cyberdogz, shares the unique story behind the branding of Cyberdogz, a company that started over beer and pizza, driven by a desire to stand out in the marke...
How to Find Your Audience and Get Booked 600 Times as a Speaker
This episode discusses strategies for getting professional speaking gigs, emphasizing creative ways to get booked as a speaker. Leisa Reid shares how she booked 600+ speaking gigs and how she helps entrepreneurs become speak...
Clever Ways to Craft Unforgettable Brand Names
Unlock the secrets behind creating memorable brand names as we sit down with the Alexandra, a top expert in the world of branding and naming. From the hearty appeal of Wendy's Baconator to the audacious Handjob nail salon, A...
The Entrepreneurial 100 Mile Race: A Story about B2B Marketing Succes…
How to Win at Scaling Businesses and Personal Growth In this episode, Maria, a 4X founder and Chief Marketing Officer, joins from the jungle in Costa Rica to share her remarkable journey of professional and personal growth. F...
How Marketers and Entrepreneurs Can Love What They Do, Be Passionate,…
In this episode, Beverly Cornell, an author, podcaster, and marketing expert, discusses her journey from being a marketing VP to becoming an accidental entrepreneur running her own agency. She shares insights into her approac...
How do you to Get Millions More From Existing Customers? And Secret…
In this episode, Kendra Corman shares her extensive experience in marketing, podcasting, and AI. She recounts her journey from corporate roles at Jeep and Chrysler to founding her own full-service agency, H2H Consulting, and ...
How The Art of Impactful Brand Storytelling Can Drive 6X Growth
In this episode, branding and messaging expert Ryan Holck, with over 20 years of experience helping 100+ organizations, shares his insights on the crucial role of storytelling in marketing. Delving into his journey from nonpr...
How a Construction Worker Became a Millionaire by Building His Person…
In this episode, Grant Warrington shares his journey from being a construction worker for 24 years to becoming an entrepreneur in online marketing, real estate investing, and building a significant personal brand. He emphasiz...
The Power of Brand Storytelling in Driving Awareness and Taking Large…
In this episode, Samantha Carroll, CEO of Once Upon a Brand, shares insights on strategic communications with healthcare, education, and tech industries. She discusses a notable project with a $100M nonprofit hospital, highli...
Local Search Dominance - Driving Sales with Your Google Business Prof…
In this episode, digital marketing expert Marilyn Jenkins shares her insights on leveraging Google Business Profile for local businesses, emphasizing its importance for improving search visibility and driving sales for local ...
How to Make the Pivot with Telling Your Story that Will Change Your L…
Have you ever watched a single moment redefine someone's entire career trajectory? That's exactly what happened to Aurora Winter, and she's here to tell us all about it. From the power of a well-told story that can skyrocket ...