Episodes

Emmy award-winning documentary filmmaker Mariana Henninger shares her extraordinary transition from collaborating with media giants like the New York Times and NBC to becoming a trailblazing entrepreneur. We promise you'll come away with deep insights into crafting unforgettable brand videos that build trust and forge emotional bonds with your audience. Mariana opens up about her journey, founding Brand Magnetic, and the transformative power of video in creating compelling marketing strategies. ...

Discover the secrets to cutting through the clutter of ineffective marketing with insights from Dave Mastovich, the mastermind behind MASSolutions Celebrating two decades of marketing excellence, Dave unravels his no-bullshit approach to targeted growth, sharing how his strategic methodologies transformed a client's business from 19 to 100 locations, skyrocketing its market value. By identifying the pitfalls of random marketing tactics, Dave introduces his six right fit target markets, unveiling...

Meet Joshua Stout, the director of advertising at Influent and a LinkedIn Certified Marketing Expert, who shares his journey and expertise on running a thousand LinkedIn ad campaigns. Joshua offers key insights into avoiding common pitfalls that lead to wasted ad spend and takes listeners through the art of maximizing ROI with LinkedIn ads. Whether you're managing a modest budget or a substantial one, these strategies promise to double your leads and conversions and optimize your marketing bu...

50 AI Tools Every Marketer, Founder and Creator Need to Know Discover the top 50 AI tools essential for marketers, founders, and creators to grow and automate business processes. This comprehensive guide covers the use cases, websites, and costs for each tool, highlighting strategies for integrating them seamlessly. Learn how to leverage these easy-to-use, cost-effective tools for massive productivity boosts in content creation, marketing, sales, customer service, and software development. Explo...

Ever wondered what it takes to truly stand out in a crowded market? Join us for an insightful conversation with serial entrepreneur Anthony Franco, who has mastered the art of grabbing attention with creativity and novelty. Anthony takes us on a journey through his entrepreneurial successes, sharing unforgettable stories. He challenges the myth of overnight success, instead highlighting the persistence and clever strategies—like using the seven deadly sins for crafting marketing messages—that ar...

Branding aficionados, prepare to be enlightened as we welcome Kim Derrick Rozdeba, a branding expert with over three decades of experience in branding, communications, and marketing. Kim takes us on a journey through his career, from time at global powerhouses like Ogilvy to ventures in writing and thought leadership. Together, we unravel the five Cs of branding, a unique framework Kim crafted to decode and influence brand perception. Discover how a brand's essence resonates through emotions, an...

Mastering Performance Marketing and Digital Advertising in 2025 with Dave Valentine In this episode, we dive deep into performance marketing and digital advertising with expert Dave Valentine. Dave shares insights from his 20+ years in the industry, highlighting strategies for leveraging storytelling in marketing campaigns. He discusses success stories, including a standout campaigns, and offers actionable tips for improving ROI, retargeting audiences, and creating compelling offers. Tu...

Join us as we sit down with Matt Heinz who turned a modest in-person gathering into a bustling peer network of 3,500 Chief Marketing Officers. Experience the journey of these marketing leaders as they connect daily on Slack and share valuable insights during weekly Zoom meetings. Matt reveals the unique challenges that come with the marketing leadership role and the profound impact of engaging in a peer-to-peer environment. In an era where marketing is constantly evolving, staying ahead of tre...

Robin Waite, a renowned author and dynamic keynote speaker, unveils his transformative journey from leading a successful web design agency to establishing the empowering Fearless Business coaching program. Imagine making business not only successful but enjoyable and supportive—Robin has done just that. Get inspired as he shares his unique approach to group coaching, emphasizing the importance of community and lifelong support for solo entrepreneurs. Robin’s successes don't stop there; with best...

Today we discuss new approaches to getting over a billion dollars in sales as we welcome Marc Von Musser, a seasoned sales and marketing expert with an impressive track record, including his time as the director of coaching and sales training for Tony Robbins. Marc shares his groundbreaking strategies for organic marketing and reveals how he managed to outpace giants like Zillow and Realtor.com. Through compelling narratives inspired by historic leaders, Mark emphasizes the importance of a power...

Today we discuss the value of personal branding with one of the top 30 influencers on LinkedIn - Justin Oberman, a marketing genius who made a remarkable transition from his family's insurance business to the dynamic world of advertising. Through his journey, Justin offers a unique perspective on the cyclical nature of advertising, where creativity meets performance, and how true branding is rooted in authentic customer experiences rather than static messages. His insights illuminate how both br...

Today we speak with Matt Genovese, a chip designer turned community builder, as he unveils the surprising power of authentic connections in the tech world. Matt's adventure began with a simple idea that blossomed into Door64, a thriving technology community in Austin, Texas, uniting over 30,000 professionals. Tune in to understand how Matt's serendipitous path led him from designing chips to transforming lives, revealing unexpected marketing talents along the way. His story offers a unique persp...

Today we talk about personal branding and digital marketing with our remarkable guest, Neal Schaffer, a fractional Chief Marketing Officer, author of 6 books, keynote speaker, and educator. Neal is an influencer with an amazing personal brand that is in the top 1% of LinkedIn users. Ever wondered how you can stand out in saturated industries? Neal shares invaluable insights on crafting a unique personal brand that aligns with your core values and passions. Drawing from his rich teaching experie...

Today we discuss how the traditional B2B sales and marketing approach is becoming obsolete as we chat with author Ray Hartjen. This episode guarantees a wealth of insights into the ever-evolving world of B2B sales and marketing, driven by the digital-first expectations of modern buyers. Ray shares his expertise on how companies can transform their strategies to cater to today's empowered B2B buyers who crave seamless, B2C-like experiences. Learn why outdated tactics like cold calls and gated con...

We talk today about how to create a category and make a product go viral as we discuss the remarkable story with Llance Kezner, the founder of Millie's Sipping Broth, and how a simple kitchen experiment turned into a nationwide phenomenon. Born from a personal quest for healthier hot beverages, Llance and his wife, Lori, created a savory broth-in-a-teabag that captured the hearts of consumers. From selling at Pike Place Market in Seattle to landing a major deal with Walmart, Llance reveals how ...

Today we talk with AJ Wilcox who has been the largest advertiser on LinkedIn over the years and has expertly managed over $150 million in LinkedIn advertising campaigns. We discuss what to do to be successful advertising on LinkedIn in 2025. Learn about AJ's journey from his initial discovery of LinkedIn's advertising potential 14 years ago to managing the platform's largest spending account. Despite LinkedIn ads reputation for being very expensive, AJ passionately highlights LinkedIn's unmatc...

Today we discuss GTM strategies to scale with Garrett Jestice, a fractional CMO for early-stage companies. We discuss what works for early stage companies in terms of channels, messaging, and positioning. We cover some great case studies including creating a community to scale. As we navigate the shifting tides of marketing towards 2025, we unravel the significance of aligning strategies with customer preferences. Through a compelling case study we explore the advantages of channel optimizatio...

Today we explore creating compelling brand stories with the visionary founder of Lore. Discover how Tim's journey from leading branding across products at the iconic Kohler company and establishing his own firm Lore has positioned him as a master of brand storytelling. This episode promises to unveil the strategies that transform mere advertising into emotional narratives that resonate with 68% of consumers, drawing inspiration from Mad Men’s iconic storytelling tactics. Tim shares intriguing i...

In this episode, Eric interviews Drew Neisser, founder of CMO Huddles, about building an elite and engaged community for B2B Chief Marketing Officers. Drew shares the background of his transition from running an agency to founding CMO Huddles, the impact of the pandemic on community building, and the significance of creating a virtual-first group. The discussion covers the importance of fostering peer connections, qualifying members for quality over quantity, and ensuring continuous learning an...

Today we discuss if it makes sense for brands to invest in influencer marketing and creator collaborations with Gabe Gordon, co-founder of Reach Agency. Gabe shares how his journey from the prestigious William Morris Agency led him to revolutionize brand storytelling through strategic influencer collaborations. Dive into a captivating case studies with Gabe that make the case for why working with creators makes sense for both B2B and B2C brands. Explore the shifting dynamics between brands and ...

Today we discuss how to supercharge your performance with Shira Abel, whose 20-plus years of experience in sales, marketing and behavioral science. Shira shares her marketing success stories advising startups and introduces the perception formula—a fascinating framework that combines heuristics, hormones, and history to strategically influence perception and emotion. Discover how these elements can transform your marketing efforts and forge stronger customer connections. Prepare to rethink your...

When it comes to personal branding the pictures you use to tell your story make all the difference in the world. Meet John Demato, a branding, event, and book photographer, as he uncovers the magic behind visual storytelling. Our conversation with John reveals how intentional and compelling images not only validate your personal brand story but can also transform how you perceive yourself. We discuss how the right pictures helps authors, keynote speakers and ambitious executives tell their stor...

Today we discuss how to increase the audience for your personal brand with Becky Robinson the founder and CEO of Weaving Influence. Listen as Becky shares her tried-and-true strategies for building a personal brand and audience, helping debut authors sell over 10,000 copies of their books by harnessing the power of platforms like LinkedIn. Discover the art of authenticity and how unique perspectives can create valuable content that stands out in the crowded digital landscape. Becky also tackles ...

Today we are discuss the art of experimentation and conversion rate optimization with AJ Davis, the founder of Experiment Zone. In our conversation, we reveal how strategic testing can deliver great results. We emphasize the importance of tapping into the wealth of knowledge within your organization and from your customers, using experimentation as a powerful tool to navigate the often costly landscape of digital advertising. Join us as we explore how adopting an experimental mindset can be a ...