AI Episodes

200
Feb. 12, 2025

50 Game-Changing AI Tools to Supercharge Your Business Growth and Productivity

50 AI Tools Every Marketer, Founder and Creator Need to Know Discover the top 50 AI tools essential for marketers, founders, and creators to grow and automate business processes. This comprehensive guide covers the use cases, websites, and costs for each tool, highlighting strategies for integrating them seamlessly. Learn how to leverage these easy-to-use, cost-effective tools for massive productivity boosts in content creation, marketing, sales, customer service, and software development. Explo...
192
Dec. 26, 2024

The Power of Professional Communities in the Era of AI

Today we speak with Matt Genovese, a chip designer turned community builder, as he unveils the surprising power of authentic connections in the tech world. Matt's adventure began with a simple idea that blossomed into Door64, a thriving technology community in Austin, Texas, uniting over 30,000 professionals. Tune in to understand how Matt's serendipitous path led him from designing chips to transforming lives, revealing unexpected marketing talents along the way. His story offers a unique persp...
Guest: Matt Genovese
152
Aug. 18, 2024

Your Destiny is Defined by Your Relationships - How to Use LinkedIn to Your Advantage

In this inspiring episode, our guest Matt Cretzman shares his incredible journey of leveraging the power of LinkedIn, starting from a pivotal moment in 2019 that altered his life and career. Discover how his passion for connecting people and building meaningful business relationships led not only to career success but also to finding his wife. Matt's dedication is encapsulated in his book, "The LinkedIn Advantage," and he unveils some of his best LinkedIn marketing strategies, including how to e...
Guest: Matt Cretzman
146
Aug. 5, 2024

Driving Growth with Profitable Marketing Strategies by Mastering the Marketing Ecosystem

How can you do less marketing and sell more product? We interview a CMO with insights on how to optimize the marketing ecosystem. Angela Frank, a seasoned chief marketing officer, shares her journey of turning disjointed marketing attempts into cohesive strategies, recounting a compelling success stories in optimizing use of different marketing channels. She reveals how identifying hidden growth opportunities and reallocating marketing budgets from ineffective ads to email automation can signifi...
Guest: Angela Frank
139
July 10, 2024

AI Strategies to Create High Quality Content and Take Your Content Marketing to the Next Level

What if you could revolutionize your content marketing strategy using the power of AI? Our latest episode features a captivating discussion with Nathan, the head of content marketing at Copy.ai, who brings a wealth of experience from his days of blogging, mastering SEO, and working at an agency. Nathan reveals how Copy.ai leverages AI to automate the more mundane aspects of content creation, such as research and initial drafts, while emphasizing the irreplaceable value of human editors to add de...
132
June 18, 2024

When AI Meets the Content Beast, Developing a Blueprint for Integrating AI at Work, and Avoiding AI Overwhelm

Join us as content marketing expert Geoffrey Klein shares his fascinating journey, from collaborating with the legendary Seth Godin to giving a Tedx talk on storytelling and getting certified in AI at MIT. Geoffrey unveils how he founded his own marketing agency centered on visual storytelling and offers a glimpse into his book, "The Content Beast." Listen to his TEDx talk experiences and discover the keys to building a robust personal brand that strengthens your credibility and thought leadersh...
124
June 1, 2024

How AI is Saving Lives, Disrupting Google Search, and the Era of AI Agents

Unlock the potential of AI in your marketing strategies with insights from digital marketing expert Seth Goldstein. Learn how AI can serve as a powerful tool to enhance productivity without replacing jobs, and explore Seth's innovative work with Zero Eyes—a company founded by former Navy SEALs that uses AI for gun detection to prevent mass shootings. Our conversation covers the integration of AI in business processes and the future of AI, including the development of specialized agents capable o...
122
May 25, 2024

Agents of Change in Marketing from Podcasting to Social Media, Events and How Marketers Can Win with AI

Send us a Text Message. Today we discuss how marketing channels are evolving, how in podcasting and in person events can be huge drivers and we discuss some practical ways marketers can use AI to be successful. In this episode, host Eric welcomes digital marketing consultant and guru Rich Brooks. Rich, the president of Flight New Media, a digital agency he founded 27 years ago, shares his journey from building simple websites to offering comprehensive digital marketing services including SEO...
Guest: Rich Brooks
112
May 15, 2024

Can Businesses Get Growth from Organic Traffic with SEO? And What's Changing with SEO in the Era of AI

Send us a Text Message. Why do 96% of web pages get no organic traffic from Google? Today we discuss SEO strategy and how SEO is changing in the era of AI. In this episode, Lauren Gaggioli, an SEO consultant and organic content strategist, shares her journey from starting and selling her first business, an ACT and SAT prep company, to becoming an advocate for solopreneurs aiming to grow their business through organic search. She emphasizes the importance of befriending Google to leverage SEO ...
111
May 15, 2024

How Being Human is Your Competitive Advantage - The Best Marketing is not B2B or B2C, it's Human to Human.

Send us a Text Message. Today's episode features a remarkable marketing campaign that generated over $700 Million in revenue. In this episode, marketing expert Bryan Kramer discusses his journey from running a successful marketing agency to becoming an author, keynote speaker and executive coach. He shares a standout story from his career involving a highly innovative influencer marketing campaign for IBM, which leveraged AI to identify and collaborate with emerging influencers for a bold, co...
Guest: Bryan Kramer
106
May 8, 2024

How to Stand Out with the Evolution of Social Media Marketing in the Era of AI

Send us a Text Message. In this episode, we chat with guest Dr. Morissa Schwartz and she has an impressive following of over 500,000 on social media and viral videos viewed more than 600 million times. She discusses her journey and insights into how marketing is evolving in the era of AI. She shares the strategies including a heavy focus on organic social media growth. Dr. Schwartz also delves into her unique hobby as a prompt engineer for AI, specifically working with AI to explore philosophica...
84
April 18, 2024

Unlocking Marketing Magic with AI: How to Be Authentic and Save 40+ Hours a Month

How do you navigate the very confusing process of leveraging AI to be massively more efficient in running your business? In this episode, our guest Menekse a marketing and AI expert shares her journey from starting in SEO to developing a revolutionary AI tool for business leaders. She discusses the evolution of Google's algorithm, the role of AI in creating efficient marketing strategies, and introduces her AI-based solution, Marketing Magic, that helps business owners save significant time on ...
72
April 8, 2024

Standing Out in the AI-Era Job Hunt: How Job Seekers Can Master Personal Branding

In this episode, Amanda Goodall, known as The Job Chick, shares her extensive experience in helping executives with resumes, LinkedIn profiles, and personal branding. With over 25,000 resumes crafted over 20 years, Amanda discusses the importance of personal branding in the job market, particularly in the executive level. She highlights how authenticity and personal stories distinguish effective resumes and LinkedIn profiles from those generated by AI, which can often appear generic. Amanda touc...
69
April 4, 2024

How do you to Get Millions More From Existing Customers? And Secrets to Winning with Direct Mail, Email Marketing, AI and Podcasts in 2024

In this episode, Kendra Corman shares her extensive experience in marketing, podcasting, and AI. She recounts her journey from corporate roles at Jeep and Chrysler to founding her own full-service agency, H2H Consulting, and launching KendraCorman.com for small business marketing training. Kendra discusses a memorable campaign in the B2B insurance sector that achieved over a million dollars in incremental income from existing customers through a direct mail strategy, emphasizing the importance o...
Guest: Kendra Corman
March 2, 2024

Insanely Effective Advertising Strategies and Predictions for the Future of Advertising

Unlock the secrets to slashing advertising costs and supercharging your campaigns with the insights of media buying guru Robert Brill. Tune in for an exhilarating journey through the landscape of digital marketing, where Robert reveals how a strategic pivot in a healthcare campaign led to a staggering 90% reduction in lead costs. Discover the art of maximizing ad spend in the music industry using dynamic creative banners, and learn why data, meticulous testing, and constant campaigns resulted in...
Guest: Robert Brill
Feb. 28, 2024

What it Takes to Get 5X returns on Ad Spend and How to Win in Advertising in the Era of AI

The podcast features a discussion with John Chan, who runs a digital marketing agency called 2X. He shares a story about a very creative affiliate lead generation program that built a massive passive income stream Chan explains that being an effective marketer is less about expertise with platforms and more about core skill sets and seizing opportunities. He also details challenges in generating high returns for clients, particularly around choosing the right customers and understanding trade...
Guest: John Chan
Feb. 27, 2024

Standing Out in a World of Generative AI

The Power of Human Voice in a World of AI: Interview with Bethany Schaefer In this episode, Eric interviews Bethany Shaffer, a content marketer from one of the leading agencies in the world, verbatim. Bethany shares her unique approach to standing out among generative AI in marketing. She details how she turned converting her cover letters to audio and visual messages to a successful method of securing her role at verbatim. She discusses the benefits of using audio and video during interactio...
Feb. 24, 2024

Revolutionizing Marketing Efficiency with Advanced AI Strategies

We have crossed the Rubicon of Inevitability with AI being used as a major productivity tool in marketing. Hear about the best tools and strategies for massive productivity increases in marketing with AI.