Marketing Episodes

Discover the secrets to cutting through the clutter of ineffective marketing with insights from Dave Mastovich, the mastermind behind MASSolutions Celebrating two decades of marketing excellence, Dave unravels his no-bullshit approach to targeted growth, sharing how his strategic methodologies transformed a client's business from 19 to 100 locations, skyrocketing its market value. By identifying the pitfalls of random marketing tactics, Dave introduces his six right fit target markets, unveiling...

Mastering Performance Marketing and Digital Advertising in 2025 with Dave Valentine In this episode, we dive deep into performance marketing and digital advertising with expert Dave Valentine. Dave shares insights from his 20+ years in the industry, highlighting strategies for leveraging storytelling in marketing campaigns. He discusses success stories, including a standout campaigns, and offers actionable tips for improving ROI, retargeting audiences, and creating compelling offers. Tu...

Robin Waite, a renowned author and dynamic keynote speaker, unveils his transformative journey from leading a successful web design agency to establishing the empowering Fearless Business coaching program. Imagine making business not only successful but enjoyable and supportive—Robin has done just that. Get inspired as he shares his unique approach to group coaching, emphasizing the importance of community and lifelong support for solo entrepreneurs. Robin’s successes don't stop there; with best...

Today we discuss new approaches to getting over a billion dollars in sales as we welcome Marc Von Musser, a seasoned sales and marketing expert with an impressive track record, including his time as the director of coaching and sales training for Tony Robbins. Marc shares his groundbreaking strategies for organic marketing and reveals how he managed to outpace giants like Zillow and Realtor.com. Through compelling narratives inspired by historic leaders, Mark emphasizes the importance of a power...

Today we discuss the value of personal branding with one of the top 30 influencers on LinkedIn - Justin Oberman, a marketing genius who made a remarkable transition from his family's insurance business to the dynamic world of advertising. Through his journey, Justin offers a unique perspective on the cyclical nature of advertising, where creativity meets performance, and how true branding is rooted in authentic customer experiences rather than static messages. His insights illuminate how both br...

Today we speak with Matt Genovese, a chip designer turned community builder, as he unveils the surprising power of authentic connections in the tech world. Matt's adventure began with a simple idea that blossomed into Door64, a thriving technology community in Austin, Texas, uniting over 30,000 professionals. Tune in to understand how Matt's serendipitous path led him from designing chips to transforming lives, revealing unexpected marketing talents along the way. His story offers a unique persp...

Today we discuss how the traditional B2B sales and marketing approach is becoming obsolete as we chat with author Ray Hartjen. This episode guarantees a wealth of insights into the ever-evolving world of B2B sales and marketing, driven by the digital-first expectations of modern buyers. Ray shares his expertise on how companies can transform their strategies to cater to today's empowered B2B buyers who crave seamless, B2C-like experiences. Learn why outdated tactics like cold calls and gated con...

Today we talk with AJ Wilcox who has been the largest advertiser on LinkedIn over the years and has expertly managed over $150 million in LinkedIn advertising campaigns. We discuss what to do to be successful advertising on LinkedIn in 2025. Learn about AJ's journey from his initial discovery of LinkedIn's advertising potential 14 years ago to managing the platform's largest spending account. Despite LinkedIn ads reputation for being very expensive, AJ passionately highlights LinkedIn's unmatc...

Today we discuss GTM strategies to scale with Garrett Jestice, a fractional CMO for early-stage companies. We discuss what works for early stage companies in terms of channels, messaging, and positioning. We cover some great case studies including creating a community to scale. As we navigate the shifting tides of marketing towards 2025, we unravel the significance of aligning strategies with customer preferences. Through a compelling case study we explore the advantages of channel optimizatio...

In this episode, Eric interviews Drew Neisser, founder of CMO Huddles, about building an elite and engaged community for B2B Chief Marketing Officers. Drew shares the background of his transition from running an agency to founding CMO Huddles, the impact of the pandemic on community building, and the significance of creating a virtual-first group. The discussion covers the importance of fostering peer connections, qualifying members for quality over quantity, and ensuring continuous learning an...

Today we discuss if it makes sense for brands to invest in influencer marketing and creator collaborations with Gabe Gordon, co-founder of Reach Agency. Gabe shares how his journey from the prestigious William Morris Agency led him to revolutionize brand storytelling through strategic influencer collaborations. Dive into a captivating case studies with Gabe that make the case for why working with creators makes sense for both B2B and B2C brands. Explore the shifting dynamics between brands and ...

Today we discuss how to supercharge your performance with Shira Abel, whose 20-plus years of experience in sales, marketing and behavioral science. Shira shares her marketing success stories advising startups and introduces the perception formula—a fascinating framework that combines heuristics, hormones, and history to strategically influence perception and emotion. Discover how these elements can transform your marketing efforts and forge stronger customer connections. Prepare to rethink your...

Unlock the secret to storytelling success in marketing with insights from Heather Parady, a creative entrepreneur and seasoned content strategist. Heather opens up about her own struggles with content traction and reveals how embracing creative restrictions transformed her storytelling approach. By confining herself to a specific chair and format, she discovered the power of structured narrative flow and minimal calls to action, ultimately connecting more authentically with her audience. This ep...

What are some awesome and very weird things about LinkedIn you should know? Our guest, Sam Swirsky is a LinkedIn coach with a knack for unraveling the platform’s intricacies, shares his personal transformation from a directionless user to working with some of the biggest influencers on the platform. By dissecting the habits of LinkedIn’s top influencers and collaborating with heavyweights like Justin and Jennifer Welsh, Sam reveals the essence of what it takes to shine on LinkedIn: persistence, ...

Peg Fitzpatrick is today's guest and she discusses what she has learned being a social media guru and influencer for 10+ years. Peg has written a new book on Social Media Marketing for Small Businesses. Peg shares some great stories about working with social media legend Guy Kawasaki. Navigating today’s social media landscape can be overwhelming, but fear not! We dissect the strengths and weaknesses of popular platforms, shedding light on their potential for small businesses. From the chaotic n...

In this episode, we explore email marketing strategies for 2024 with digital marketing expert Cat Valverde, founder of Profesh. Discover how to generate significant revenue through email marketing without additional advertising costs. Kat shares insights on navigating a post-ad economy and offers practical tips, such as leveraging your email list, crafting creative messages, and making compelling offers. The discussion also covers overcoming email deliverability challenges and using platforms li...

Discover the power of empathy in marketing with our guest Chris Gray, a behavioral psychologist specializing in marketing known as the Buycologist. With over 30 years of experience in sales and marketing, Chris shares personal stories and insights that reveal how putting aside biases and understanding emotional consumer motivations can revolutionize marketing strategies. This episode promises a deep dive into the art of seeing the world through the consumer's eyes, crafting messaging that truly ...

Learn the secrets to running and winning sweepstakes! Business leaders can transform sweepstakes into a powerful marketing tool with our special guest, Carolyn Wilman, a marketer and sweepstakes expert. Carolyn shares her fascinating transition from the IT sector to becoming a sweepstakes connoisseur, and she provides listeners with practical tips such as setting up a dedicated email for entries and the critical importance of reading the rules. Marketers will especially benefit from Carolyn's ad...

Why Your Marketing Strategy Is Failing and Costing You Money This episode explores common reasons behind ineffective marketing strategies and highlights why businesses often waste money on marketing efforts. The discussion aims to provide insights into optimizing marketing spend and improving overall marketing effectiveness. Discover how strategic marketing research and targeted planning can transform your approach. Our guest Sunny Dublick reveals a powerful case study resulting in a remar...

How can you make a B2B brand go viral on social media? In today's episode we discuss how Mallory transformed her company's social media presence using humor and relatability, driving engagement from millions of people and growth. Ever wondered how to foster a culture of innovation within your team? Mallory offers invaluable insights on the importance of having structured, documented processes for content creation, particularly in podcast production. Learn about the tools she uses, like Asana an...

Discover how Brian Smith, the visionary founder of Strategy Ladders, turned the adversity of losing all his clients during the COVID-19 pandemic into a golden opportunity. By harnessing the power of his personal brand, Brian built a thriving consulting business with over 40 consultants to $10 Million in annual revenue using personal branding. This episode is packed with insights, including how Brian overcame his fear of posting on LinkedIn, stayed authentic, and distinguished himself by challeng...

Today we discuss how leaders become a captivating speaker that can entertain and inspire audiences. Our guest Peter George is an author of a book on this subject and a public speaking coach. Ever wondered how a speaker can turn a mundane presentation into an unforgettable experience? Peter shares his personal journey from battling a lisp and stutter to becoming a highly sought-after public speaker. Discover how transforming your focus from yourself to your audience can significantly elevate your...

How does being in the military prepare you to be a great marketer? In today's episode we discuss using military precision to drive digital marketing success. Our guest is Jim Fuhs, a retired Marine Corps Lieutenant Colonel who has become an influencer marketing expert. Discover how Jim's disciplined approach led to rapid success with Amazon's influencer program and the creation of DealCasters, a show that caught the attention of industry giants like Dave Jackson and brands like Shure microphones...

Today we discuss how to run Unforgettable Marketing Campaigns with Joshua Ramsey, a veteran Chief Marketing Officer who has run thousands of campaigns. Joshua talks about his fascinating journey and reveals how a core message and strategic placement can captivate your target audience. Learn from his innovative 12-touchpoint strategy with an example that will shock you. Ever wondered what sets a creative CMO apart from a data-driven one? We break down the critical roles of these two distinct typ...