Canada Episodes

In this episode, Sue Mysko, a CMO with over 30 years in marketing discusses the impact of applying big company marketing strategies to smaller organizations. She shares a successful marketing venture that not only drove lead generation and enhanced brand awareness but also showcased effective collaboration between marketing and sales teams. The strategy included developing cross-industry messaging, partnering with IDC for original research, leveraging strategic partnerships with industry giants,...

In this episode, Eric interviews John Hewitt, a legendary entrepreneur with over 55 years of experience in building successful businesses and franchises such as Jackson Hewitt and Liberty Tax. John shares his journey from starting at H&R Block to creating a billion-dollar company, emphasizing the significance of innovation, like developing the first tax software for Apple computers, and the power of effective franchise marketing. Hewitt highlights his commitment to helping others succeed, detail...

Unlock the secrets behind the names that stick like 'brain glue' and transform simple products into cultural icons. With the expertise of James I. Bond, author of "Brain Glue," we take a deep dive into the marketing marvels behind names like Squatty Potty and Famous Amos, and how they've etched themselves into the consumer psyche. From the battleground of breakfast foods to an author gave his book a title that sold 50 million copies, this episode is a masterclass in the art of naming. Bond's sto...

Ever wonder how the giants of sports marketing navigate the unpredictable tides of fan engagement and ticket sales? Pull up a chair and lend your ears as we pick the brain of Dave Taylor, the digital marketing savant and co-founder of In Front Marketing, who's been steering major Calgary sports teams such as the Flames through economic downturns, a global pandemic, and the fast-paced evolution of marketing technology. In the throes of crafting campaigns that resonate with every kind of fan, fro...