Online Advertising Episodes

197
Jan. 25, 2025

Secrets to High ROI Ad Programs in 2025: TikTok, Reddit, Pinterest, Offers & the Art of Storytelling

Mastering Performance Marketing and Digital Advertising in 2025 with Dave Valentine In this episode, we dive deep into performance marketing and digital advertising with expert Dave Valentine. Dave shares insights from his 20+ years in the industry, highlighting strategies for leveraging storytelling in marketing campaigns. He discusses success stories, including a standout campaigns, and offers actionable tips for improving ROI, retargeting audiences, and creating compelling offers. Tu...
158
Aug. 26, 2024

Unforgettable Marketing Campaigns that Drive Results

Today we discuss how to run Unforgettable Marketing Campaigns with Joshua Ramsey, a veteran Chief Marketing Officer who has run thousands of campaigns. Joshua talks about his fascinating journey and reveals how a core message and strategic placement can captivate your target audience. Learn from his innovative 12-touchpoint strategy with an example that will shock you. Ever wondered what sets a creative CMO apart from a data-driven one? We break down the critical roles of these two distinct typ...
Guest: Joshua Ramsey
118
May 21, 2024

How to Drive Epic Digital Marketing Campaigns

Send us a Text Message. Today we explore how to run epic digital marketing campaigns with great results In this episode, digital marketing guru Chris Rodriguez shares his journey from guerrilla marketing in the entertainment industry to becoming a tech startup marketing specialist. With over two decades of experience, Chris discusses his pivotal role in a high-performing Kevin Durant advertising campaign, highlighting its success as the highest performing in NBA Top Shot's history. He emphasi...
95
May 1, 2024

How the Best Marketers Get Products Seen and Sold on Amazon - Marketing Strategies and Pitfalls

Amazon is half of the US economy and 70% of adults in the US are Amazon Prime Members 🤯 The default conversion rate for marketers selling product on Amazon is 10X other online channels. Steven Pope - My Amazon Guy - explains what it takes for marketers to win on Amazon marketplace on the Remarkable Marketing Podcast In this episode, Eric hosts Steven, an Amazon marketing expert and owner of a $20 million marketing agency with over 500 employees worldwide, servicing 400 brands on Amazon. Steven s...
Guest: Steven Pope
92
April 27, 2024

How to Triple Online Marketing Results with Video Marketing - And Why YouTube is Becoming a Dominant Marketing Channel

Today's episode will change the way you think about video marketing's impact on marketing results. And you need to hear about why YouTube is becoming a top performing channel for marketers. In this episode, video marketing expert Ryan Snaadt shares his journey and insights on leveraging video for marketing success. He discusses the impact of integrating video at every stage of a boutique gym's sales process, which tripled online marketing results, emphasizing video's capacity to enhance engag...
Guest: Ryan Snaadt
80
April 15, 2024

How Do You Scale Content Campaigns to $1 Million a Month? What's Your ROAS?

In this episode, Hemant Varshney, the CEO of Digicom, shares his journey from building a website for his father to becoming a prominent figure in digital marketing. With over 16 years of experience, including roles at American Express and for Jim Cramer at TheStreet.com, Hemant has managed over $100 million in marketing spend, propelling over $500 million in sales. Running a digital marketing agency in 2024 presents unique challenges, especially around attribution with iOS changes and cookie dep...
79
April 14, 2024

Founder Starts in Garage, Builds Company to $120 million in 6 Years, Gets 185,000 Five Star Reviews and Becomes Biggest Marketer on Etsy

In this episode, Curtis Matsko, the CEO and Founder of Portland Leather Goods, shares how he built a $125 million business in just years. Starting on a bet to impress his girlfriend, Curtis leveraged his expertise in Internet marketing to sell leather journals at art festivals, eventually becoming the top seller on Etsy, getting 185,000 Five Star reviews and establishing the largest leather production factory in North America. The key to Portland Leather Goods' success are unique marketing strat...
Guest: Curtis Matsko
68
April 4, 2024

How B2B Marketers Can Avoid Being Boring and Drive Growth

In this episode, the guest Mirna, a CMO who has managed over $10 Billion for fortune 500 companies shares her vast experience in tech and marketing, particularly focusing on a successful B2B marketing campaign she led for a large cable company's security services. The campaign, known for its unconventional approach, featured creative and playful elements to engage the audience in a typically serious B2B space and resulted in over $20 Million in sales. Mirna highlights the importance of not being...
March 2, 2024

Insanely Effective Advertising Strategies and Predictions for the Future of Advertising

Unlock the secrets to slashing advertising costs and supercharging your campaigns with the insights of media buying guru Robert Brill. Tune in for an exhilarating journey through the landscape of digital marketing, where Robert reveals how a strategic pivot in a healthcare campaign led to a staggering 90% reduction in lead costs. Discover the art of maximizing ad spend in the music industry using dynamic creative banners, and learn why data, meticulous testing, and constant campaigns resulted in...
Guest: Robert Brill
Feb. 21, 2024

A Story About How to Get $55 in Sales for Every $1 Spent on Marketing

Unlock the secrets to thriving in digital marketing's rapidly changing landscape with Nicole Sciberras, an Australian Facebook and SEO expert. In our latest episode, she shares the way she got her client to $55 for every $1 invested in marketing, despite a number of changing market challenges. Nikki's tale is more than just a success story; it's a roadmap for resilience and innovation, packed with insights on the profound effects of website optimization, email marketing, and the underestimated p...
Feb. 17, 2024

The Secret to Using First-Party Data to Scale Ad Campaigns 20X with Higher ROI

Get ready to unlock the secrets of digital marketing's latest evolution with Josh Muskin, Web Mechanix's' VP of Sales and Marketing, who joins us to shed light on the new dynamic world of audience targeting. Amidst the upheaval of increased privacy measures and the demise of traditional demographic targeting, Josh brings to the table a success story that will change the way you think about leveraging first-party data. His experience in the financial sector, overcoming the loss of granular target...
Guest: Josh Muskin
Feb. 16, 2024

Imagine Making your Company's Social Media Presence into a Sales Juggernaut

Unlock the secrets behind converting skeptical clients into success stories with Hannah Balliet from Ugly Mug Marketing, as she unfolds an electrifying tale of a doubtful client who had no sales from paid social and transformed Facebook into one of their top sales channels. Imagine making your company's social media presence into a sales juggernaut in just a few months; Hannah reveals how strategic content and targeted campaigns can establish your brand as an industry expert and drive tangible s...