Digital Marketing Episodes

202
Feb. 20, 2025

Driving 5X Growth With 17 No Bullsh*t Marketing Strategies

Discover the secrets to cutting through the clutter of ineffective marketing with insights from Dave Mastovich, the mastermind behind MASSolutions Celebrating two decades of marketing excellence, Dave unravels his no-bullshit approach to targeted growth, sharing how his strategic methodologies transformed a client's business from 19 to 100 locations, skyrocketing its market value. By identifying the pitfalls of random marketing tactics, Dave introduces his six right fit target markets, unveiling...
197
Jan. 25, 2025

Secrets to High ROI Ad Programs in 2025: TikTok, Reddit, Pinterest, Offers & the Art of Storytelling

Mastering Performance Marketing and Digital Advertising in 2025 with Dave Valentine In this episode, we dive deep into performance marketing and digital advertising with expert Dave Valentine. Dave shares insights from his 20+ years in the industry, highlighting strategies for leveraging storytelling in marketing campaigns. He discusses success stories, including a standout campaigns, and offers actionable tips for improving ROI, retargeting audiences, and creating compelling offers. Tu...
169
Oct. 7, 2024

Unlocking Email Marketing Success in 2024

In this episode, we explore email marketing strategies for 2024 with digital marketing expert Cat Valverde, founder of Profesh. Discover how to generate significant revenue through email marketing without additional advertising costs. Kat shares insights on navigating a post-ad economy and offers practical tips, such as leveraging your email list, crafting creative messages, and making compelling offers. The discussion also covers overcoming email deliverability challenges and using platforms li...
Guest: Cat Valverde
159
Sept. 5, 2024

How Influencers Drive Success with Live Streaming on Amazon, YouTube, LinkedIn, TikTok, and Instagram

How does being in the military prepare you to be a great marketer? In today's episode we discuss using military precision to drive digital marketing success. Our guest is Jim Fuhs, a retired Marine Corps Lieutenant Colonel who has become an influencer marketing expert. Discover how Jim's disciplined approach led to rapid success with Amazon's influencer program and the creation of DealCasters, a show that caught the attention of industry giants like Dave Jackson and brands like Shure microphones...
Guest: Jim Fuhs
158
Aug. 26, 2024

Unforgettable Marketing Campaigns that Drive Results

Today we discuss how to run Unforgettable Marketing Campaigns with Joshua Ramsey, a veteran Chief Marketing Officer who has run thousands of campaigns. Joshua talks about his fascinating journey and reveals how a core message and strategic placement can captivate your target audience. Learn from his innovative 12-touchpoint strategy with an example that will shock you. Ever wondered what sets a creative CMO apart from a data-driven one? We break down the critical roles of these two distinct typ...
Guest: Joshua Ramsey
148
Aug. 12, 2024

Maximizing Marketing ROI with Strategic Focus, Evolving Tactics, and Doing More with Less

Discover how to transform your marketing efforts into powerful investments that yield incredible returns. Join us as we chat with Caroline Crawford, a marketing communications veteran with over 13 years of experience. Caroline shares profound insights, including a striking case from the wellness industry where reducing marketing efforts by half led to a remarkable boost in engagement and leads. Learn why concentrating on what aligns with your brand's core message and the channels your team loves...
122
May 25, 2024

Agents of Change in Marketing from Podcasting to Social Media, Events and How Marketers Can Win with AI

Send us a Text Message. Today we discuss how marketing channels are evolving, how in podcasting and in person events can be huge drivers and we discuss some practical ways marketers can use AI to be successful. In this episode, host Eric welcomes digital marketing consultant and guru Rich Brooks. Rich, the president of Flight New Media, a digital agency he founded 27 years ago, shares his journey from building simple websites to offering comprehensive digital marketing services including SEO...
Guest: Rich Brooks
118
May 21, 2024

How to Drive Epic Digital Marketing Campaigns

Send us a Text Message. Today we explore how to run epic digital marketing campaigns with great results In this episode, digital marketing guru Chris Rodriguez shares his journey from guerrilla marketing in the entertainment industry to becoming a tech startup marketing specialist. With over two decades of experience, Chris discusses his pivotal role in a high-performing Kevin Durant advertising campaign, highlighting its success as the highest performing in NBA Top Shot's history. He emphasi...
106
May 8, 2024

How to Stand Out with the Evolution of Social Media Marketing in the Era of AI

Send us a Text Message. In this episode, we chat with guest Dr. Morissa Schwartz and she has an impressive following of over 500,000 on social media and viral videos viewed more than 600 million times. She discusses her journey and insights into how marketing is evolving in the era of AI. She shares the strategies including a heavy focus on organic social media growth. Dr. Schwartz also delves into her unique hobby as a prompt engineer for AI, specifically working with AI to explore philosophica...
101
May 6, 2024

How to Turn Chaos Into a Successful Digital Marketing Strategy

Send us a Text Message. Digital marketing transformation has never been easy for most organizations and perhaps it is more complicated than ever. Today we have a story about how a marketer drove a high impact digital marketing transformation and share ideas for how to overcome challenges getting organizations to embrace digital marketing. In this episode, Rebecca shares her extensive experience bringing effective digital marketing strategies to multiple organizations including for profit and ...
95
May 1, 2024

How the Best Marketers Get Products Seen and Sold on Amazon - Marketing Strategies and Pitfalls

Amazon is half of the US economy and 70% of adults in the US are Amazon Prime Members 🤯 The default conversion rate for marketers selling product on Amazon is 10X other online channels. Steven Pope - My Amazon Guy - explains what it takes for marketers to win on Amazon marketplace on the Remarkable Marketing Podcast In this episode, Eric hosts Steven, an Amazon marketing expert and owner of a $20 million marketing agency with over 500 employees worldwide, servicing 400 brands on Amazon. Steven s...
Guest: Steven Pope
80
April 15, 2024

How Do You Scale Content Campaigns to $1 Million a Month? What's Your ROAS?

In this episode, Hemant Varshney, the CEO of Digicom, shares his journey from building a website for his father to becoming a prominent figure in digital marketing. With over 16 years of experience, including roles at American Express and for Jim Cramer at TheStreet.com, Hemant has managed over $100 million in marketing spend, propelling over $500 million in sales. Running a digital marketing agency in 2024 presents unique challenges, especially around attribution with iOS changes and cookie dep...
79
April 14, 2024

Founder Starts in Garage, Builds Company to $120 million in 6 Years, Gets 185,000 Five Star Reviews and Becomes Biggest Marketer on Etsy

In this episode, Curtis Matsko, the CEO and Founder of Portland Leather Goods, shares how he built a $125 million business in just years. Starting on a bet to impress his girlfriend, Curtis leveraged his expertise in Internet marketing to sell leather journals at art festivals, eventually becoming the top seller on Etsy, getting 185,000 Five Star reviews and establishing the largest leather production factory in North America. The key to Portland Leather Goods' success are unique marketing strat...
Guest: Curtis Matsko
78
April 14, 2024

How Small Businesses Can Do Better Digital Marketing

In this episode, Eric interviews Amy Singleton, a former registered nurse specialized in open heart surgeries who transitioned into running a digital marketing agency and a podcast called Queens Lead. Amy shares her inspiring journey from nursing to marketing. A serial entrepreneur, Amy embarked on a venture into digital marketing with the mission to offer better digital marketing services to small businesses. Amy discusses their successful business model of turning a business's web site into a ...
Guest: Amy Singleton
66
March 31, 2024

Why are Most Web Sites Terrible? And What is the Best Web Site Strategy?

In this episode, James, a seasoned expert in websites and digital marketing, delves into the importance of strategy in creating engaging and effective websites. He emphasizes the need for businesses to invest in digital marketing and highlights common pitfalls, such as the lack of a coherent strategy and focusing on the wrong aspects of digital presence. Sharing a success story, James illustrates how a targeted approach, focusing on specific audiences and leveraging only relevant digital channel...
Guest: James Hipkin
63
March 30, 2024

How Marketing to 50 Million People a Month on Social Media is Saving Lives During the Worst Drug Epidemic in the History of the World

This episode features an inspiring conversation with Adam Vibe Gunton, a bestselling author, TED Speaker, and addiction recovery expert who shares his compelling journey from being a homeless drug addict to recovery. From a traumatic event in college that spiraled into drug addiction to becoming homeless, Adam narrates his path to recovery, highlighting the turning point in his life that led him to sobriety and his purpose of helping others. Adam discusses the impactful role of marketing in sav...
43
March 9, 2024

Local Search Dominance - Driving Sales with Your Google Business Profile

In this episode, digital marketing expert Marilyn Jenkins shares her insights on leveraging Google Business Profile for local businesses, emphasizing its importance for improving search visibility and driving sales for local businesses. She discusses successful strategies, including the use of photos, videos, and FAQs to significantly enhance a business's online presence. Marilyn highlights a case where updating a client's Google Business Profile led to immediate improvement in sales. Additional...
39
March 5, 2024

Winning Product Marketing Strategies for Amazon, HSN, TikTok, and Shopify

Learn product marketing secrets of how Craig created over 400 products and did $50 Million in sales.
March 2, 2024

Insanely Effective Advertising Strategies and Predictions for the Future of Advertising

Unlock the secrets to slashing advertising costs and supercharging your campaigns with the insights of media buying guru Robert Brill. Tune in for an exhilarating journey through the landscape of digital marketing, where Robert reveals how a strategic pivot in a healthcare campaign led to a staggering 90% reduction in lead costs. Discover the art of maximizing ad spend in the music industry using dynamic creative banners, and learn why data, meticulous testing, and constant campaigns resulted in...
Guest: Robert Brill
Feb. 28, 2024

What it Takes to Get 5X returns on Ad Spend and How to Win in Advertising in the Era of AI

The podcast features a discussion with John Chan, who runs a digital marketing agency called 2X. He shares a story about a very creative affiliate lead generation program that built a massive passive income stream Chan explains that being an effective marketer is less about expertise with platforms and more about core skill sets and seizing opportunities. He also details challenges in generating high returns for clients, particularly around choosing the right customers and understanding trade...
Guest: John Chan
Feb. 21, 2024

A Story About How to Get $55 in Sales for Every $1 Spent on Marketing

Unlock the secrets to thriving in digital marketing's rapidly changing landscape with Nicole Sciberras, an Australian Facebook and SEO expert. In our latest episode, she shares the way she got her client to $55 for every $1 invested in marketing, despite a number of changing market challenges. Nikki's tale is more than just a success story; it's a roadmap for resilience and innovation, packed with insights on the profound effects of website optimization, email marketing, and the underestimated p...
Feb. 17, 2024

The Secret to Using First-Party Data to Scale Ad Campaigns 20X with Higher ROI

Get ready to unlock the secrets of digital marketing's latest evolution with Josh Muskin, Web Mechanix's' VP of Sales and Marketing, who joins us to shed light on the new dynamic world of audience targeting. Amidst the upheaval of increased privacy measures and the demise of traditional demographic targeting, Josh brings to the table a success story that will change the way you think about leveraging first-party data. His experience in the financial sector, overcoming the loss of granular target...
Guest: Josh Muskin
Feb. 16, 2024

Calgary Sports Teams are Winning by Tripling Ticket Sales and Driving 4.5X Return on Ad Spend

Ever wonder how the giants of sports marketing navigate the unpredictable tides of fan engagement and ticket sales? Pull up a chair and lend your ears as we pick the brain of Dave Taylor, the digital marketing savant and co-founder of In Front Marketing, who's been steering major Calgary sports teams such as the Flames through economic downturns, a global pandemic, and the fast-paced evolution of marketing technology. In the throes of crafting campaigns that resonate with every kind of fan, fro...
Guest: Dave Taylor
Feb. 16, 2024

Imagine Making your Company's Social Media Presence into a Sales Juggernaut

Unlock the secrets behind converting skeptical clients into success stories with Hannah Balliet from Ugly Mug Marketing, as she unfolds an electrifying tale of a doubtful client who had no sales from paid social and transformed Facebook into one of their top sales channels. Imagine making your company's social media presence into a sales juggernaut in just a few months; Hannah reveals how strategic content and targeted campaigns can establish your brand as an industry expert and drive tangible s...