Analyst Relations Episodes

How to Live the Dream of Enterprise Marketing with True Executive Thought Leadership, Best in Class Analyst Relations, and ABM
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May 29, 2024

How to Live the Dream of Enterprise Marketing with True Executive Thought Leadership, Best in Class Analyst Relations, and ABM

Today we tackle the topic of what it takes to be really successful with enterprise marketing including topics like how do you get in the Gartner Magic Quadrant, and how do you get real ROI from true executive thought leadership. In this episode, we are joined by Kara Smith Brown, the Chief Revenue Officer of Lead Coverage, the only go-to-market consultancy specializing in the supply chain sector. Kara discusses her team's targeted strategies, including executive thought leadership, account-base...