Apple Episodes

How to Create a Category-Leading Brand
Aug. 15, 2024

How to Create a Category-Leading Brand

Unlock the secrets to transforming a struggling business into a category-leading brand with our special guest, Jason Shafton, head of the growth consultancy Winston-Francois. Jason takes us through his impressive journey of r...

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The Marketing Secret to Building a Billion-Dollar Franchise Empire
March 14, 2024

The Marketing Secret to Building a Billion-Dollar Franchise Empire

In this episode, Eric interviews John Hewitt, a legendary entrepreneur with over 55 years of experience in building successful businesses and franchises such as Jackson Hewitt and Liberty Tax. John shares his journey from sta...

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A Product Marketing Executive at Apple Drives $600 Million More in Sales by Convincing Apple'e CEO to Let the Customer Decide about the Future of his Product
Feb. 21, 2024

A Product Marketing Executive at Apple Drives $600 Million More in Sa…

Prepare for a thrilling expedition into the heart of product marketing with David Fradin, a product marketer behind some of the tech industry's most iconic product launches. With a legacy that includes shaping the future at b...

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