B2B Community Episodes

Join us as we sit down with Matt Heinz who turned a modest in-person gathering into a bustling peer network of 3,500 Chief Marketing Officers. Experience the journey of these marketing leaders as they connect daily on Slack and share valuable insights during weekly Zoom meetings. Matt reveals the unique challenges that come with the marketing leadership role and the profound impact of engaging in a peer-to-peer environment. In an era where marketing is constantly evolving, staying ahead of tre...

Today we speak with Matt Genovese, a chip designer turned community builder, as he unveils the surprising power of authentic connections in the tech world. Matt's adventure began with a simple idea that blossomed into Door64, a thriving technology community in Austin, Texas, uniting over 30,000 professionals. Tune in to understand how Matt's serendipitous path led him from designing chips to transforming lives, revealing unexpected marketing talents along the way. His story offers a unique persp...

Today we discuss GTM strategies to scale with Garrett Jestice, a fractional CMO for early-stage companies. We discuss what works for early stage companies in terms of channels, messaging, and positioning. We cover some great case studies including creating a community to scale. As we navigate the shifting tides of marketing towards 2025, we unravel the significance of aligning strategies with customer preferences. Through a compelling case study we explore the advantages of channel optimizatio...

In this episode, Eric interviews Drew Neisser, founder of CMO Huddles, about building an elite and engaged community for B2B Chief Marketing Officers. Drew shares the background of his transition from running an agency to founding CMO Huddles, the impact of the pandemic on community building, and the significance of creating a virtual-first group. The discussion covers the importance of fostering peer connections, qualifying members for quality over quantity, and ensuring continuous learning an...

Is your company struggling to maintain a stellar online reputation in a market flooded with misinformation? Join us as we sit down with Allyson Havner, SVP of Marketing at TrustRadius, to uncover the secrets behind building and sustaining a robust online presence. We dive into the findings from TrustRadius' annual B2B Buying Disconnect report to understand how buyer expectations are evolving and what vendors can do to adapt. Allison sheds light on the critical role of reliable and accurate infor...

In this episode, Dani Hao, the founder of Spark Marketing discusses community building for fast-growing startups like Mutiny, Lumen5, Procurify, and Rippling. She emphasizes the shift from traditional media to the importance of building trust through owned communities. She recounts the success of creating an invite-only community for Mutiny called M2, zfor mid-career marketers, focusing on quality over quantity and leveraging this community for driving millions of dollars in pipeline from target...