Brand Reputation Episodes

Today we talk about personal branding and digital marketing with our remarkable guest, Neal Schaffer, a fractional Chief Marketing Officer, author of 6 books, keynote speaker, and educator. Neal is an influencer with an amazing personal brand that is in the top 1% of LinkedIn users. Ever wondered how you can stand out in saturated industries? Neal shares invaluable insights on crafting a unique personal brand that aligns with your core values and passions. Drawing from his rich teaching experie...

Today we explore creating compelling brand stories with the visionary founder of Lore. Discover how Tim's journey from leading branding across products at the iconic Kohler company and establishing his own firm Lore has positioned him as a master of brand storytelling. This episode promises to unveil the strategies that transform mere advertising into emotional narratives that resonate with 68% of consumers, drawing inspiration from Mad Men’s iconic storytelling tactics. Tim shares intriguing i...

Send us a Text Message. This episode will change the way you think about brand reputation in modern marketing. Estimates are that 90% of buyer activity is happening before buyers even talk to a sales person. What do marketers need to do to win in the modern buyer journey? In this episode, Eric interviews Larisa Summers, a seasoned Chief Marketing Officer with over 20 years of experience in various industries, mainly focusing on technology and SaaS businesses. Larissa shares insights into her ...

Maximizing Marketing ROI With Web Site Reliability The worst words a marketer can hear is "the web site is down" or a key cloud system used in marketing campaigns is down like the CRM or marketing automation system. This can make for a very bad day (and month) in terms of marketing performance. In this episode, Marc Firth, co-founder of Firney, discusses the importance of reliability in cloud-based services for enhancing marketers and protecting brand reputation. He shares a story about how ...