Buying Behavior Episodes

Today we discuss how the traditional B2B sales and marketing approach is becoming obsolete as we chat with author Ray Hartjen. This episode guarantees a wealth of insights into the ever-evolving world of B2B sales and marketing, driven by the digital-first expectations of modern buyers. Ray shares his expertise on how companies can transform their strategies to cater to today's empowered B2B buyers who crave seamless, B2C-like experiences. Learn why outdated tactics like cold calls and gated con...

Discover the power of empathy in marketing with our guest Chris Gray, a behavioral psychologist specializing in marketing known as the Buycologist. With over 30 years of experience in sales and marketing, Chris shares personal stories and insights that reveal how putting aside biases and understanding emotional consumer motivations can revolutionize marketing strategies. This episode promises a deep dive into the art of seeing the world through the consumer's eyes, crafting messaging that truly ...