Category Leading Brand Episodes

Today we talk about personal branding and digital marketing with our remarkable guest, Neal Schaffer, a fractional Chief Marketing Officer, author of 6 books, keynote speaker, and educator. Neal is an influencer with an amazing personal brand that is in the top 1% of LinkedIn users. Ever wondered how you can stand out in saturated industries? Neal shares invaluable insights on crafting a unique personal brand that aligns with your core values and passions. Drawing from his rich teaching experie...

Today we explore creating compelling brand stories with the visionary founder of Lore. Discover how Tim's journey from leading branding across products at the iconic Kohler company and establishing his own firm Lore has positioned him as a master of brand storytelling. This episode promises to unveil the strategies that transform mere advertising into emotional narratives that resonate with 68% of consumers, drawing inspiration from Mad Men’s iconic storytelling tactics. Tim shares intriguing i...

Unlock the secrets to transforming a struggling business into a category-leading brand with our special guest, Jason Shafton, head of the growth consultancy Winston-Francois. Jason takes us through his impressive journey of revitalizing a European e-commerce company from a seven-figure monthly loss to profitability by meticulously optimizing marketing channels and operations. Learn how identifying inefficiencies and implementing best practices can drive exponential growth. Jason also shares a pi...