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In this episode, the guest Mirna, a CMO who has managed over $10 Billion for fortune 500 companies shares her vast experience in tech and marketing, particularly focusing on a successful B2B marketing campaign she led for a large cable company's security services. The campaign, known for its unconventional approach, featured creative and playful elements to engage the audience in a typically serious B2B space and resulted in over $20 Million in sales. Mirna highlights the importance of not being...