Content Strategy Episodes

Robin Waite, a renowned author and dynamic keynote speaker, unveils his transformative journey from leading a successful web design agency to establishing the empowering Fearless Business coaching program. Imagine making business not only successful but enjoyable and supportive—Robin has done just that. Get inspired as he shares his unique approach to group coaching, emphasizing the importance of community and lifelong support for solo entrepreneurs. Robin’s successes don't stop there; with best...

Today we discuss how the traditional B2B sales and marketing approach is becoming obsolete as we chat with author Ray Hartjen. This episode guarantees a wealth of insights into the ever-evolving world of B2B sales and marketing, driven by the digital-first expectations of modern buyers. Ray shares his expertise on how companies can transform their strategies to cater to today's empowered B2B buyers who crave seamless, B2C-like experiences. Learn why outdated tactics like cold calls and gated con...

Exploring the Creator Economy Shift and the Rise of Descript with Andrew Mason In this episode, we delve into the significant shift towards the creator economy, discussing how over 200 million creators are reshaping marketing on platforms like YouTube, Instagram, and TikTok. Our special guest, Andrew Mason, CEO of Descript, provides insights into this trend and shares the journey of Descript, an innovative audio and video editing tool. Learn about the origins, development, and unique features...

What if you could revolutionize your content marketing strategy using the power of AI? Our latest episode features a captivating discussion with Nathan, the head of content marketing at Copy.ai, who brings a wealth of experience from his days of blogging, mastering SEO, and working at an agency. Nathan reveals how Copy.ai leverages AI to automate the more mundane aspects of content creation, such as research and initial drafts, while emphasizing the irreplaceable value of human editors to add de...