Executive Thought Leadership Episodes

Today we discuss the value of personal branding with one of the top 30 influencers on LinkedIn - Justin Oberman, a marketing genius who made a remarkable transition from his family's insurance business to the dynamic world of advertising. Through his journey, Justin offers a unique perspective on the cyclical nature of advertising, where creativity meets performance, and how true branding is rooted in authentic customer experiences rather than static messages. His insights illuminate how both br...

Discover how Brian Smith, the visionary founder of Strategy Ladders, turned the adversity of losing all his clients during the COVID-19 pandemic into a golden opportunity. By harnessing the power of his personal brand, Brian built a thriving consulting business with over 40 consultants to $10 Million in annual revenue using personal branding. This episode is packed with insights, including how Brian overcame his fear of posting on LinkedIn, stayed authentic, and distinguished himself by challeng...

Today we tackle the topic of what it takes to be really successful with enterprise marketing including topics like how do you get in the Gartner Magic Quadrant, and how do you get real ROI from true executive thought leadership. In this episode, we are joined by Kara Smith Brown, the Chief Revenue Officer of Lead Coverage, the only go-to-market consultancy specializing in the supply chain sector. Kara discusses her team's targeted strategies, including executive thought leadership, account-base...