First Party Data Episodes

Feb. 17, 2024

The Secret to Using First-Party Data to Scale Ad Campaigns 20X with Higher ROI

Get ready to unlock the secrets of digital marketing's latest evolution with Josh Muskin, Web Mechanix's' VP of Sales and Marketing, who joins us to shed light on the new dynamic world of audience targeting. Amidst the upheaval of increased privacy measures and the demise of traditional demographic targeting, Josh brings to the table a success story that will change the way you think about leveraging first-party data. His experience in the financial sector, overcoming the loss of granular target...
Guest: Josh Muskin