LinkedIn Episodes

Meet Joshua Stout, the director of advertising at Influent and a LinkedIn Certified Marketing Expert, who shares his journey and expertise on running a thousand LinkedIn ad campaigns. Joshua offers key insights into avoiding common pitfalls that lead to wasted ad spend and takes listeners through the art of maximizing ROI with LinkedIn ads. Whether you're managing a modest budget or a substantial one, these strategies promise to double your leads and conversions and optimize your marketing bu...

Today we discuss the value of personal branding with one of the top 30 influencers on LinkedIn - Justin Oberman, a marketing genius who made a remarkable transition from his family's insurance business to the dynamic world of advertising. Through his journey, Justin offers a unique perspective on the cyclical nature of advertising, where creativity meets performance, and how true branding is rooted in authentic customer experiences rather than static messages. His insights illuminate how both br...

Today we talk with AJ Wilcox who has been the largest advertiser on LinkedIn over the years and has expertly managed over $150 million in LinkedIn advertising campaigns. We discuss what to do to be successful advertising on LinkedIn in 2025. Learn about AJ's journey from his initial discovery of LinkedIn's advertising potential 14 years ago to managing the platform's largest spending account. Despite LinkedIn ads reputation for being very expensive, AJ passionately highlights LinkedIn's unmatc...

What are some awesome and very weird things about LinkedIn you should know? Our guest, Sam Swirsky is a LinkedIn coach with a knack for unraveling the platform’s intricacies, shares his personal transformation from a directionless user to working with some of the biggest influencers on the platform. By dissecting the habits of LinkedIn’s top influencers and collaborating with heavyweights like Justin and Jennifer Welsh, Sam reveals the essence of what it takes to shine on LinkedIn: persistence, ...

Discover how Brian Smith, the visionary founder of Strategy Ladders, turned the adversity of losing all his clients during the COVID-19 pandemic into a golden opportunity. By harnessing the power of his personal brand, Brian built a thriving consulting business with over 40 consultants to $10 Million in annual revenue using personal branding. This episode is packed with insights, including how Brian overcame his fear of posting on LinkedIn, stayed authentic, and distinguished himself by challeng...

In this inspiring episode, our guest Matt Cretzman shares his incredible journey of leveraging the power of LinkedIn, starting from a pivotal moment in 2019 that altered his life and career. Discover how his passion for connecting people and building meaningful business relationships led not only to career success but also to finding his wife. Matt's dedication is encapsulated in his book, "The LinkedIn Advantage," and he unveils some of his best LinkedIn marketing strategies, including how to e...

Unlock the secrets of LinkedIn success with Joe Apfelbaum, the energetic CEO of Ajax Union and a leading expert in digital marketing, LinkedIn strategy, and artificial intelligence. Joe unveils his groundbreaking AI tool, Evy AI, designed to boost your LinkedIn engagement and credibility through personalized content creation. Imagine a tool that helps you craft tailored LinkedIn posts, comments, and messages daily, enhancing your visibility and securing more business meetings. Get ready to trans...

Today's episode will completely shift the way you think about how to use LinkedIn. Our guest, Lia Bliss, is a self proclaimed data nerd. She focuses on research that reviewed over a million LinkedIn posts during the last year to understand what really works - and what doesn't work - on the network. Lia is a LinkedIn wizard and is the only person I know that can make algorithms sound like a fun Saturday night. Lia reveals a powerful, targeted commenting approach that her team used during a conf...

Send us a Text Message. How Building a Strong Personal Brand Enabled an Executive to become the number one social seller at IBM In this episode, Victoria Pelletier, a 3X author, consultant, marketer, and renowned public speaker discusses the importance of personal branding and self-marketing. She shares her story about becoming IBM's number one social seller worldwide, emphasizing the long-term effort and strategic planning involved in building a powerful personal brand. Victoria details her ...

In this episode, Amanda Goodall, known as The Job Chick, shares her extensive experience in helping executives with resumes, LinkedIn profiles, and personal branding. With over 25,000 resumes crafted over 20 years, Amanda discusses the importance of personal branding in the job market, particularly in the executive level. She highlights how authenticity and personal stories distinguish effective resumes and LinkedIn profiles from those generated by AI, which can often appear generic. Amanda touc...

Embark on a transformative narrative with Sarah, whose career leapt from being a top producing sales leader to becoming a Chief Marketing Officer. Absorb the riveting tale of her shift, fueled by an insatiable appetite for content creation and an unwavering commitment to crafting a dynamic marketing pipeline. Through our candid conversation, Sarah unveils the formidable power of personal branding and its indispensable role in her career growth. Her personal saga of cultivating a commanding prese...

Unlock LinkedIn's Potential: Insider Tips with Shannon Kuykendall In the episode of 'The Remarkable Marketing Podcast', Shannon Kuykendall, a LinkedIn guru, shares her insights on how to effectively leverage LinkedIn for personal and executive branding. Discussing the importance of consistency in content creation, focus on quality over quantity, and strategic use of startup story-telling, she asserts that LinkedIn is a crucial platform for B2B businesses. Shannon also shares her optimism towa...