Marketing Behavioral Psychology Episodes

Today we discuss how to supercharge your performance with Shira Abel, whose 20-plus years of experience in sales, marketing and behavioral science. Shira shares her marketing success stories advising startups and introduces the perception formula—a fascinating framework that combines heuristics, hormones, and history to strategically influence perception and emotion. Discover how these elements can transform your marketing efforts and forge stronger customer connections. Prepare to rethink your...

Discover the power of empathy in marketing with our guest Chris Gray, a behavioral psychologist specializing in marketing known as the Buycologist. With over 30 years of experience in sales and marketing, Chris shares personal stories and insights that reveal how putting aside biases and understanding emotional consumer motivations can revolutionize marketing strategies. This episode promises a deep dive into the art of seeing the world through the consumer's eyes, crafting messaging that truly...