Marketing ROI Episodes

148
Aug. 12, 2024

Maximizing Marketing ROI with Strategic Focus, Evolving Tactics, and Doing More with Less

Discover how to transform your marketing efforts into powerful investments that yield incredible returns. Join us as we chat with Caroline Crawford, a marketing communications veteran with over 13 years of experience. Caroline shares profound insights, including a striking case from the wellness industry where reducing marketing efforts by half led to a remarkable boost in engagement and leads. Learn why concentrating on what aligns with your brand's core message and the channels your team loves...
119
May 21, 2024

What Marketing Spend Drives Sales? And How Businesses Can Invest Better in Marketing with Solid ROI Tracking

Send us a Text Message. Unlock the mystery behind your marketing efforts and discover how every dollar spent can be traced back to tangible results. Get ready to transform your business's approach to lead generation with CRM guru Jason Kramer of Cultivize, who joins us to reveal the secrets to plugging lead leakages and mastering marketing attribution. With Jason's expertise, we dissect the critical mistakes companies make when marketing spend goes unmeasured and the power of CRM systems in capt...
Guest: Jason Kramer