Modern Marketing Episodes

Turning Challenges into Viral Marketing Triumphs, Culture Counts and Why Your Company's Reputation Precedes You in Modern Marketing
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May 12, 2024

Turning Challenges into Viral Marketing Triumphs, Culture Counts and Why Your Company's Reputation Precedes You in Modern Marketing

Send us a Text Message. This episode will change the way you think about brand reputation in modern marketing. Estimates are that 90% of buyer activity is happening before buyers even talk to a sales person. What do marketers need to do to win in the modern buyer journey? In this episode, Eric interviews Larisa Summers, a seasoned Chief Marketing Officer with over 20 years of experience in various industries, mainly focusing on technology and SaaS businesses. Larissa shares insights into her j...