Partnerships Episodes

In this episode, Alex Love, VP of Marketing at RIVA Solutions, shares an inspiring marketing story. After winning a major government contract (BOSS), and facing an 18-month delay due to litigation, Love's team had to quickly establish their presence once the contract resumed. They unexpectedly created a highly successful campaign based on a Bruce Springsteen-inspired idea, culminating in a viral 'Office' parody video that resonated deeply within the government sector. This campaign not only set ...

In this episode, Eric welcomes Brian, CEO of Profit Finders, a revenue operations strategy firm. Brian shares his journey from owning a manufacturing company to helping businesses grown revenue 3X by working with his firm Profit Finders. He emphasizes the importance of integrating marketing, sales, and customer support to enhance value and collaboration. Brian also highlights the significance of learning and development in their strategy. He shares a success story of assisting a company in tripl...

Our latest conversation with this Chief Marketing Officer unveils the meticulous tactics behind Showcase IDX's exponential surge in success. Kurt takes us through the importance of revamping traditional marketing, implementing repeatable systems, and the pivotal role customer feedback played in fostering robust reseller relationships that now generate 40% of the company's revenue. As you listen, you're not just getting an interview; you're receiving a master class in aligning team efforts, build...