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March 17, 2024
In this episode, the VP of Sales for a publicly traded company that has been in business for over 100 years years discusses the execution of their epic customer appreciation events. Curt shares how DXP's Houston event evolved to include live music, raffle prizes, and engaging activities like treasure hunts for attendees. These events grew to welcome up to 1,500 guests, incorporating activities like mechanical bull riding, raffles to give away guns, and Texan cheerleader performances to drive cus...