SEO Episodes

How did Nick, the CEO of the world's largest innovation software company, IdeaScale, transition from the high-paced world of Wall Street to leading the charge in innovation? Join us as we uncover Nick's remarkable journey and gain insights into how IdeaScale leverages crowdsourcing to unlock new ideas and foster creativity within organizations. Nick reveals how his strategic approach to organic marketing, focusing on high-quality content, has elevated IdeaScale to the forefront of the innovation...

How can you do less marketing and sell more product? We interview a CMO with insights on how to optimize the marketing ecosystem. Angela Frank, a seasoned chief marketing officer, shares her journey of turning disjointed marketing attempts into cohesive strategies, recounting a compelling success stories in optimizing use of different marketing channels. She reveals how identifying hidden growth opportunities and reallocating marketing budgets from ineffective ads to email automation can signifi...

Unlock the potential of AI in your marketing strategies with insights from digital marketing expert Seth Goldstein. Learn how AI can serve as a powerful tool to enhance productivity without replacing jobs, and explore Seth's innovative work with Zero Eyes—a company founded by former Navy SEALs that uses AI for gun detection to prevent mass shootings. Our conversation covers the integration of AI in business processes and the future of AI, including the development of specialized agents capable o...

Send us a Text Message. Why do 96% of web pages get no organic traffic from Google? Today we discuss SEO strategy and how SEO is changing in the era of AI. In this episode, Lauren Gaggioli, an SEO consultant and organic content strategist, shares her journey from starting and selling her first business, an ACT and SAT prep company, to becoming an advocate for solopreneurs aiming to grow their business through organic search. She emphasizes the importance of befriending Google to leverage SEO ...

Send us a Text Message. In this episode, we chat with guest Dr. Morissa Schwartz and she has an impressive following of over 500,000 on social media and viral videos viewed more than 600 million times. She discusses her journey and insights into how marketing is evolving in the era of AI. She shares the strategies including a heavy focus on organic social media growth. Dr. Schwartz also delves into her unique hobby as a prompt engineer for AI, specifically working with AI to explore philosophica...

In this episode, Eric interviews Amy Singleton, a former registered nurse specialized in open heart surgeries who transitioned into running a digital marketing agency and a podcast called Queens Lead. Amy shares her inspiring journey from nursing to marketing. A serial entrepreneur, Amy embarked on a venture into digital marketing with the mission to offer better digital marketing services to small businesses. Amy discusses their successful business model of turning a business's web site into a ...

In this episode, the CEO and founder of entail.ai joins the conversation to share his insights on the evolution of content marketing, the significance of organic channels over paid advertising, and how he drives substantial growth in traffic and conversions. Tom discusses the importance of producing high-quality, expert-driven content at scale, the challenges of content creation and SEO, and offers advice on achieving remarkable results in the competitive landscape of 2024 content marketing. 00...

In this episode, digital marketing expert Marilyn Jenkins shares her insights on leveraging Google Business Profile for local businesses, emphasizing its importance for improving search visibility and driving sales for local businesses. She discusses successful strategies, including the use of photos, videos, and FAQs to significantly enhance a business's online presence. Marilyn highlights a case where updating a client's Google Business Profile led to immediate improvement in sales. Additional...

Find out how to get to new customers when they are in "buying mode" by using the combination of content marketing, SEO and PR.

Unlock the secrets to thriving in digital marketing's rapidly changing landscape with Nicole Sciberras, an Australian Facebook and SEO expert. In our latest episode, she shares the way she got her client to $55 for every $1 invested in marketing, despite a number of changing market challenges. Nikki's tale is more than just a success story; it's a roadmap for resilience and innovation, packed with insights on the profound effects of website optimization, email marketing, and the underestimated p...