Social Media Episodes

Peg Fitzpatrick is today's guest and she discusses what she has learned being a social media guru and influencer for 10+ years. Peg has written a new book on Social Media Marketing for Small Businesses. Peg shares some great stories about working with social media legend Guy Kawasaki. Navigating today’s social media landscape can be overwhelming, but fear not! We dissect the strengths and weaknesses of popular platforms, shedding light on their potential for small businesses. From the chaotic n...

How can you make a B2B brand go viral on social media? In today's episode we discuss how Mallory transformed her company's social media presence using humor and relatability, driving engagement from millions of people and growth. Ever wondered how to foster a culture of innovation within your team? Mallory offers invaluable insights on the importance of having structured, documented processes for content creation, particularly in podcast production. Learn about the tools she uses, like Asana an...

How can you do less marketing and sell more product? We interview a CMO with insights on how to optimize the marketing ecosystem. Angela Frank, a seasoned chief marketing officer, shares her journey of turning disjointed marketing attempts into cohesive strategies, recounting a compelling success stories in optimizing use of different marketing channels. She reveals how identifying hidden growth opportunities and reallocating marketing budgets from ineffective ads to email automation can signifi...

Today's episode will completely shift the way you think about how to use LinkedIn. Our guest, Lia Bliss, is a self proclaimed data nerd. She focuses on research that reviewed over a million LinkedIn posts during the last year to understand what really works - and what doesn't work - on the network. Lia is a LinkedIn wizard and is the only person I know that can make algorithms sound like a fun Saturday night. Lia reveals a powerful, targeted commenting approach that her team used during a conf...

Send us a Text Message. It's the Golden Era of Storytelling in Marketing from Super Bowl Ads to Social Media How can marketers take advantage of the unique time we are living in where great storytelling in marketing can be the game changer? In this episode, marketing expert John Bohan, who has collaborated with over 250 renowned brands including Dreamworks, Toyota, and Intel, discusses the essential elements of great storytelling in marketing. John emphasizes the importance of creating ent...

Send us a Text Message. Today we tackle the topic of how business owners with limited resources can come up with the right marketing strategy - especially when there are so many options for marketing investments it's overwhelming. In this episode, Kristi Mitchell, a fractional CMO and seasoned marketing strategist, shares her insights on developing effective marketing strategies for businesses, especially the 6 million small businesses in the US. Kristi emphasizes the importance of moving beyo...

Send us a Text Message. How Building a Strong Personal Brand Enabled an Executive to become the number one social seller at IBM In this episode, Victoria Pelletier, a 3X author, consultant, marketer, and renowned public speaker discusses the importance of personal branding and self-marketing. She shares her story about becoming IBM's number one social seller worldwide, emphasizing the long-term effort and strategic planning involved in building a powerful personal brand. Victoria details her ...

Send us a Text Message. Today's episode will make you think differently about how to be successful with influencer marketing. In this episode, guest Dan Coughlin from the influencer marketing agency Get Hyped shares his expertise on leveraging influencer marketing for business growth. Dan discusses the evolution of influencer marketing away from traditional approaches toward more integrated, strategy-based efforts. He highlights the importance of not solely depending on influencers for direct R...

Send us a Text Message. Today's episode features a remarkable marketing campaign that generated over $700 Million in revenue. In this episode, marketing expert Bryan Kramer discusses his journey from running a successful marketing agency to becoming an author, keynote speaker and executive coach. He shares a standout story from his career involving a highly innovative influencer marketing campaign for IBM, which leveraged AI to identify and collaborate with emerging influencers for a bold, co...

Send us a Text Message. In this episode, we chat with guest Dr. Morissa Schwartz and she has an impressive following of over 500,000 on social media and viral videos viewed more than 600 million times. She discusses her journey and insights into how marketing is evolving in the era of AI. She shares the strategies including a heavy focus on organic social media growth. Dr. Schwartz also delves into her unique hobby as a prompt engineer for AI, specifically working with AI to explore philosophica...

Send us a Text Message. We discuss how you can master the Instagram channel for business and personal branding in today's episode In this episode, Corey Walker, a seasoned marketing agency owner and co-author of 'Instagram for Dummies' & 'Instagram for Business for Dummies', shares her insights into social media marketing, with a focus on Instagram. With 18 years of experience, Corey emphasizes the importance of digital evolution in marketing strategies, particularly for small businesses. She h...

Send us a Text Message. Digital marketing transformation has never been easy for most organizations and perhaps it is more complicated than ever. Today we have a story about how a marketer drove a high impact digital marketing transformation and share ideas for how to overcome challenges getting organizations to embrace digital marketing. In this episode, Rebecca shares her extensive experience bringing effective digital marketing strategies to multiple organizations including for profit and ...

In this episode, Hemant Varshney, the CEO of Digicom, shares his journey from building a website for his father to becoming a prominent figure in digital marketing. With over 16 years of experience, including roles at American Express and for Jim Cramer at TheStreet.com, Hemant has managed over $100 million in marketing spend, propelling over $500 million in sales. Running a digital marketing agency in 2024 presents unique challenges, especially around attribution with iOS changes and cookie dep...

In this episode, our guest Jordanne, who has over 15 years of experience in PR and runs her own agency, Julep Publicity, shares her journey in the field. She details her work with brands that aim to make an impact, particularly in female, family, and food sectors. Highlighting a successful campaign for Post Pamper, San Diego's first postpartum retreat, Jordanne explains how she utilized a multifaceted PR approach, combining media relations, event marketing, influencer engagement, podcasting and ...

In this episode, Eric interviews Katie Brinkley, a seasoned social media marketer, podcaster, and author. Katie shares her extensive experience in social media, starting from MySpace days to running a successful social media agency. She discusses her innovative four post-strategy that emphasizes quality over quantity, and how it significantly improves engagement and business leads by posting just four times a week. Katie also talks about her book 'The Social Shift,' focusing on building communit...

In this episode, we interview Ruthie, the founder of a marketing agency called The Consistency Corner. Ruthie shares her journey from helping a retail brand skyrocket from $20 million to over $100 million dollars in revenue, emphasizing the importance of being clear on a brand's values, mission, vision, and target client as the cornerstone of effective marketing. She discusses her personal struggle and revelations about social media usage, leading to the creation of the Instagram nine grid strat...

In this episode, Beverly Cornell, an author, podcaster, and marketing expert, discusses her journey from being a marketing VP to becoming an accidental entrepreneur running her own agency. She shares insights into her approach to marketing, emphasizing the importance of understanding one's passion and connecting authentically with customers. Beverly also talks about her book 'Marketing for Entrepreneurs' and her podcast - Spark & Ignite Your Marketing - highlighting the significance of reputatio...

This episode features an inspiring conversation with Adam Vibe Gunton, a bestselling author, TED Speaker, and addiction recovery expert who shares his compelling journey from being a homeless drug addict to recovery. From a traumatic event in college that spiraled into drug addiction to becoming homeless, Adam narrates his path to recovery, highlighting the turning point in his life that led him to sobriety and his purpose of helping others. Adam discusses the impactful role of marketing in sav...

In this podcast episode, Daniel Den, a marketer who has helped 20,000 businesses generate $250 Million+ in sales, discusses his successful approach to generating big ideas and breaking through market noise. He introduces the 'X factor effect methodology', which focuses on creating a core belief to attract a massive audience and ultimately turn them into paying customers. Daniel shares a case study of how this strategy enabled him to draw 7,400 participants to an event. Moreover, Daniel touches u...

In this episode, Grant Warrington shares his journey from being a construction worker for 24 years to becoming an entrepreneur in online marketing, real estate investing, and building a significant personal brand. He emphasizes the importance of consistency in content creation, highlighting how a daily commitment to posting on social media led to his substantial growth in followers and recognition from notable figures like Grant Cardone. Warrington discusses the impact of personal branding, shar...

In this episode, Dani Hao, the founder of Spark Marketing discusses community building for fast-growing startups like Mutiny, Lumen5, Procurify, and Rippling. She emphasizes the shift from traditional media to the importance of building trust through owned communities. She recounts the success of creating an invite-only community for Mutiny called M2, zfor mid-career marketers, focusing on quality over quantity and leveraging this community for driving millions of dollars in pipeline from target...

The founder of MagicTree Superfoods - an online e-commerce startup which provides the best natural healing herbs from across the world - shares how he amassed a following of over 500,000 followers on social media platforms to build his business. Highlighting the pivotal role of TikTok in achieving viral success and organic growth across social media platforms, the founder turned marketer emphasizes the importance of adapting to market changes, the challenges of diversifying marketing channels...

Step inside the fascinating world of ghostwriting with Joshua Licek, a literary virtuoso who has written over 80 books, including some that have soared to the heights of bestseller lists and snagged prestigious awards. In our discussion, Joshua unveils the art of transforming behind-the-scenes experts into celebrated names, all through the alchemy of his ghostwriting prowess. It's not just about stringing eloquent words together; it's about sculpting a lasting legacy for the unsung heroes of kno...

Unlock the secrets behind converting skeptical clients into success stories with Hannah Balliet from Ugly Mug Marketing, as she unfolds an electrifying tale of a doubtful client who had no sales from paid social and transformed Facebook into one of their top sales channels. Imagine making your company's social media presence into a sales juggernaut in just a few months; Hannah reveals how strategic content and targeted campaigns can establish your brand as an industry expert and drive tangible s...