Website Episodes

Today we discuss GTM strategies to scale with Garrett Jestice, a fractional CMO for early-stage companies. We discuss what works for early stage companies in terms of channels, messaging, and positioning. We cover some great case studies including creating a community to scale. As we navigate the shifting tides of marketing towards 2025, we unravel the significance of aligning strategies with customer preferences. Through a compelling case study we explore the advantages of channel optimization ...

Send us a Text Message. Today we tackle the topic of how business owners with limited resources can come up with the right marketing strategy - especially when there are so many options for marketing investments it's overwhelming. In this episode, Kristi Mitchell, a fractional CMO and seasoned marketing strategist, shares her insights on developing effective marketing strategies for businesses, especially the 6 million small businesses in the US. Kristi emphasizes the importance of moving beyond...

In this episode, Eric interviews Amy Singleton, a former registered nurse specialized in open heart surgeries who transitioned into running a digital marketing agency and a podcast called Queens Lead. Amy shares her inspiring journey from nursing to marketing. A serial entrepreneur, Amy embarked on a venture into digital marketing with the mission to offer better digital marketing services to small businesses. Amy discusses their successful business model of turning a business's web site into a...

In this episode, James, a seasoned expert in websites and digital marketing, delves into the importance of strategy in creating engaging and effective websites. He emphasizes the need for businesses to invest in digital marketing and highlights common pitfalls, such as the lack of a coherent strategy and focusing on the wrong aspects of digital presence. Sharing a success story, James illustrates how a targeted approach, focusing on specific audiences and leveraging only relevant digital channel...