Best Selling Author Episodes

195
Jan. 13, 2025

Strategies Content Creators Use to Earn $250,000 from Podcasting

Robin Waite, a renowned author and dynamic keynote speaker, unveils his transformative journey from leading a successful web design agency to establishing the empowering Fearless Business coaching program. Imagine making business not only successful but enjoyable and supportive—Robin has done just that. Get inspired as he shares his unique approach to group coaching, emphasizing the importance of community and lifelong support for solo entrepreneurs. Robin’s successes don't stop there; with best...
Guest: Robin Waite
150
Aug. 14, 2024

A Framework for Taking Your Career to the Next Level with Personal Branding and Marketing Yourself

What if you could transform your career by simply understanding your unique value and marketing it effectively? Join us for an insightful conversation with Rita, a seasoned expert in personal branding, executive coaching, and leadership training, as she shares her wisdom accumulated over two decades. Her book, "Personal Branding and Marketing Yourself," offers a practical framework that could be the key to unlocking your professional potential. Rita recounts an inspiring story of a female CEO br...
Guest: Rita B. Allen
132
June 18, 2024

When AI Meets the Content Beast, Developing a Blueprint for Integrating AI at Work, and Avoiding AI Overwhelm

Join us as content marketing expert Geoffrey Klein shares his fascinating journey, from collaborating with the legendary Seth Godin to giving a Tedx talk on storytelling and getting certified in AI at MIT. Geoffrey unveils how he founded his own marketing agency centered on visual storytelling and offers a glimpse into his book, "The Content Beast." Listen to his TEDx talk experiences and discover the keys to building a robust personal brand that strengthens your credibility and thought leadersh...
129
June 15, 2024

How Amazon Proved the Biggest Risk in Marketing is Not Taking Risks

What if embracing new trends could be the key to unlocking unprecedented success? In our latest episode, we sit down with Steve Anderson, an accomplished author, influencer, and marketer who shares invaluable insights from his extensive career in the insurance industry and technology consulting. Steve reveals the intriguing origins of his book, born out of a detailed analysis of companies like Amazon, and uncovers the 14 growth principles inspired by Jeff Bezos' shareholder letters. From craftin...
117
May 21, 2024

Simply Put: Why Clear Messages Win – and How to Design Them

Send us a Text Message. Today's episode will make you think differently about the power of simplicity in messaging and how to achieve it. In this episode, Eric interviews Ben Guttmann, an accomplished author, marketer, messaging expert, and professor, to discuss the importance of clear and simple messaging in effective communication. Ben shares insights from his book, 'Simply Put: Why Clear Messages Win and How to Design Them,' which highlights his journey from running a marketing agency to exp...
Guest: Ben Guttmann
110
May 13, 2024

A Marketer's Blueprint for 50 Years of Career Success with Intention and Integrity

Send us a Text Message. Navigating a career path with the precision of a seasoned captain is no small feat. This episode contains practical advice from one a top CMO who is an expert in leadership. We discuss how to make sure your career is on course and we share how to steer through the journey with intention and integrity. We dissect the importance of aligning your personal branding with career development, and how keeping true to your values shapes not only your professional journey but also ...
99
May 4, 2024

What's the Best Strategy to Launch a Best Selling Book? Mastering Book Marketing

Over 3 million non-fiction books are published every year. How do authors come up with the right launch strategy and successfully market their book? In this episode of the podcast, Eric interviews Paul Edwards, the co-founder and CEO of Emissary Publishing, a boutique independent publisher focused on helping founders, executives, and entrepreneurs share their stories. Paul discusses the importance of integrating marketing strategies with literary talent to meet authors' expectations and identif...
Guest: Paul Edwards
62
March 29, 2024

How to Become a Best Selling Author and Have Positive Impact on an Unimaginable Number of People

In this episode, bestselling author Mike Capuzzi, who has penned over 20 books, shares his journey from an engineer to a marketing expert and eventually to an author. Mike discusses his transition from technical roles to embracing his passion for marketing, leading him to start his own consulting company at the height of the .com bubble. He highlights his achievements in publishing and emphasizes the impact of books on readers, sometimes in ways authors might never know. Mike takes pride in help...
Guest: Mike Capuzzi