Paul Edwards

CEO

Founder/CEO, The Reluctant Thought Leader - Ghostwriting Agency for Impact-Driven Business Leaders.

n expert in messaging, building relational capital, and leveraging your network to create organic publicity for your message.

May 4, 2024

What's the Best Strategy to Launch a Best Selling Book? Mastering Book Marketing

Over 3 million non-fiction books are published every year. How do authors come up with the right launch strategy and successfully market their book? In this episode of the podcast, Eric interviews Paul Edwards, the co-founder and CEO of Emissary Publishing, a boutique independent publisher focused on helping founders, executives, and entrepreneurs share their stories. Paul discusses the importance of integrating marketing strategies with literary talent to meet authors' expectations and identif...

Guest: Paul Edwards

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