Marketing Strategy Episodes

Discover the secrets to cutting through the clutter of ineffective marketing with insights from Dave Mastovich, the mastermind behind MASSolutions Celebrating two decades of marketing excellence, Dave unravels his no-bullshit approach to targeted growth, sharing how his strategic methodologies transformed a client's business from 19 to 100 locations, skyrocketing its market value. By identifying the pitfalls of random marketing tactics, Dave introduces his six right fit target markets, unveiling...

Mastering Performance Marketing and Digital Advertising in 2025 with Dave Valentine In this episode, we dive deep into performance marketing and digital advertising with expert Dave Valentine. Dave shares insights from his 20+ years in the industry, highlighting strategies for leveraging storytelling in marketing campaigns. He discusses success stories, including a standout campaigns, and offers actionable tips for improving ROI, retargeting audiences, and creating compelling offers. Tu...

Why Your Marketing Strategy Is Failing and Costing You Money This episode explores common reasons behind ineffective marketing strategies and highlights why businesses often waste money on marketing efforts. The discussion aims to provide insights into optimizing marketing spend and improving overall marketing effectiveness. Discover how strategic marketing research and targeted planning can transform your approach. Our guest Sunny Dublick reveals a powerful case study resulting in a remar...

How does being in the military prepare you to be a great marketer? In today's episode we discuss using military precision to drive digital marketing success. Our guest is Jim Fuhs, a retired Marine Corps Lieutenant Colonel who has become an influencer marketing expert. Discover how Jim's disciplined approach led to rapid success with Amazon's influencer program and the creation of DealCasters, a show that caught the attention of industry giants like Dave Jackson and brands like Shure microphones...

Discover how to transform your marketing efforts into powerful investments that yield incredible returns. Join us as we chat with Caroline Crawford, a marketing communications veteran with over 13 years of experience. Caroline shares profound insights, including a striking case from the wellness industry where reducing marketing efforts by half led to a remarkable boost in engagement and leads. Learn why concentrating on what aligns with your brand's core message and the channels your team loves...

Send us a Text Message. Today we tackle the topic of how business owners with limited resources can come up with the right marketing strategy - especially when there are so many options for marketing investments it's overwhelming. In this episode, Kristi Mitchell, a fractional CMO and seasoned marketing strategist, shares her insights on developing effective marketing strategies for businesses, especially the 6 million small businesses in the US. Kristi emphasizes the importance of moving beyo...

Amazon is half of the US economy and 70% of adults in the US are Amazon Prime Members 🤯 The default conversion rate for marketers selling product on Amazon is 10X other online channels. Steven Pope - My Amazon Guy - explains what it takes for marketers to win on Amazon marketplace on the Remarkable Marketing Podcast In this episode, Eric hosts Steven, an Amazon marketing expert and owner of a $20 million marketing agency with over 500 employees worldwide, servicing 400 brands on Amazon. Steven s...

How do you create successful brand campaigns that win millions of customer In this episode, marketing expert Reid shares his journey from an advertising copywriter to an executive creative director, working with renowned brands. He highlights a transformative marketing campaign for H&R Block, emphasizing the importance of emotional connection and human insight in branding. Reid illustrates how the campaign leveraged the concept of having 'people' to support middle Americans with their taxes, res...

In this episode, Lauren Cockerell, president and founder of a PR and marketing agency in Texas, shares her journey in the industry for over two decades. She discusses the inception of her agency in 2017, her podcast 'The Impatient Entrepreneur', and the importance of patience in entrepreneurship. Lauren highlights a case study showcasing her agency's cross-channel PR and marketing approach, emphasizing the impact of nurturing relationships with the media and strategic pre-announcement activities...

In this episode, Beverly Cornell, an author, podcaster, and marketing expert, discusses her journey from being a marketing VP to becoming an accidental entrepreneur running her own agency. She shares insights into her approach to marketing, emphasizing the importance of understanding one's passion and connecting authentically with customers. Beverly also talks about her book 'Marketing for Entrepreneurs' and her podcast - Spark & Ignite Your Marketing - highlighting the significance of reputatio...

In this episode, the guest Mirna, a CMO who has managed over $10 Billion for fortune 500 companies shares her vast experience in tech and marketing, particularly focusing on a successful B2B marketing campaign she led for a large cable company's security services. The campaign, known for its unconventional approach, featured creative and playful elements to engage the audience in a typically serious B2B space and resulted in over $20 Million in sales. Mirna highlights the importance of not being...

Strategies for Scaling Marketing and Managing Expectations In this episode, the host welcomes Jeff Barnes, a former Navy submariner turned entrepreneur, bestselling author, marketing expert and investor who helped startups raise more than $1 Billion. Jeff shares his expertise in helping companies scale by raising capital, focusing on sales and marketing strategies. He discusses his journey of taking an e-commerce company from zero to 17 million in sales within eight months, emphasizing the im...