Marketing Episodes

156
Aug. 25, 2024

The Proven Formula Experts and Entrepreneurs use to Make Millions and Get Rid of Head Trash

Ever wondered how you can multiply your earnings while gaining precious personal time? In this episode, we sit down with Dr. Noah St. John, a distinguished keynote speaker and author of 25 books, who reveals his powerful strategies for achieving remarkable financial success without falling into the trap of hustle culture. Dr. St. John shares inspiring success stories, including a client who transformed a $100K investment into $1.8 million and found time for a dream vacation, illustrating the pro...
Guest: Noah St. John
154
Aug. 24, 2024

How to Become a Highly Paid Elite Keynote Speaker

Join us in this episode as we welcome two industry titans, Kim Walsh Phillips and Justin Guarini. Kim, a marketing genius with a track record of transforming high-profile clients, teams up with Justin, a seasoned performer from American Idol and Broadway. They share their combined expertise to teach you how to capture your audience’s emotions and turn leads into loyal clients through powerful storytelling and targeted messaging. Hear success stories of professionals who grew their business massi...
Aug. 19, 2024

Does Outdoor Advertising on Billboards, Blimps and Cars Work?

Unlock the secrets of outdoor advertising with our latest episode featuring industry expert Charlie Riley. Discover how to harness the full spectrum of out-of-home (OOH) advertising, from classic billboards to avant-garde guerrilla tactics like wearable billboards and blimps. Charlie's insights shine light on the power of a multi-channel approach, seamlessly blending OOH with digital, social, and direct mail strategies. Get ready to be inspired by innovative campaigns, such as wrapping smart car...
Guest: Charlie Riley
152
Aug. 18, 2024

Your Destiny is Defined by Your Relationships - How to Use LinkedIn to Your Advantage

In this inspiring episode, our guest Matt Cretzman shares his incredible journey of leveraging the power of LinkedIn, starting from a pivotal moment in 2019 that altered his life and career. Discover how his passion for connecting people and building meaningful business relationships led not only to career success but also to finding his wife. Matt's dedication is encapsulated in his book, "The LinkedIn Advantage," and he unveils some of his best LinkedIn marketing strategies, including how to e...
Guest: Matt Cretzman
151
Aug. 15, 2024

How to Create a Category-Leading Brand

Unlock the secrets to transforming a struggling business into a category-leading brand with our special guest, Jason Shafton, head of the growth consultancy Winston-Francois. Jason takes us through his impressive journey of revitalizing a European e-commerce company from a seven-figure monthly loss to profitability by meticulously optimizing marketing channels and operations. Learn how identifying inefficiencies and implementing best practices can drive exponential growth. Jason also shares a pi...
Guest: Jason Shafton
150
Aug. 14, 2024

A Framework for Taking Your Career to the Next Level with Personal Branding and Marketing Yourself

What if you could transform your career by simply understanding your unique value and marketing it effectively? Join us for an insightful conversation with Rita, a seasoned expert in personal branding, executive coaching, and leadership training, as she shares her wisdom accumulated over two decades. Her book, "Personal Branding and Marketing Yourself," offers a practical framework that could be the key to unlocking your professional potential. Rita recounts an inspiring story of a female CEO br...
Guest: Rita B. Allen
148
Aug. 12, 2024

Maximizing Marketing ROI with Strategic Focus, Evolving Tactics, and Doing More with Less

Discover how to transform your marketing efforts into powerful investments that yield incredible returns. Join us as we chat with Caroline Crawford, a marketing communications veteran with over 13 years of experience. Caroline shares profound insights, including a striking case from the wellness industry where reducing marketing efforts by half led to a remarkable boost in engagement and leads. Learn why concentrating on what aligns with your brand's core message and the channels your team loves...
146
Aug. 5, 2024

Driving Growth with Profitable Marketing Strategies by Mastering the Marketing Ecosystem

How can you do less marketing and sell more product? We interview a CMO with insights on how to optimize the marketing ecosystem. Angela Frank, a seasoned chief marketing officer, shares her journey of turning disjointed marketing attempts into cohesive strategies, recounting a compelling success stories in optimizing use of different marketing channels. She reveals how identifying hidden growth opportunities and reallocating marketing budgets from ineffective ads to email automation can signifi...
Guest: Angela Frank
144
July 24, 2024

Unlocking YouTube Success: Strategies for Explosive Channel Growth and Audience Engagement

Ever wondered how some YouTubers skyrocket to success while others struggle to gain traction? Join us as we unpack the secrets to YouTube success with Aaron, a content creator who has amassed over 100,000 subscribers and 13 million video views. Aaron reveals his transformative journey from initial struggles to achieving a thriving channel. Learn how he prioritized quality over quantity, mastered video editing, and refined his scriptwriting to captivate his audience. Discover the game-changing im...
Guest: Aaron Watson
143
July 19, 2024

Getting to $100 Million in Sales with Demand Generation

Speed is Everything in Marketing and Finding the Pain Customers are Running Away From is Key Unlock the secret to accelerating your business growth by tuning into our conversation with Don Markland, CEO and founder of Accountability Now. Discover why prioritizing lead generation is the cornerstone of immediate cash flow and long-term success. Don shares his entrepreneurial journey, offering practical examples and proven strategies that underscore the importance of targeting high-intent traffic....
Guest: Don Markland
142
July 13, 2024

How to Be a Voice That Moves The World - Transforming Lives Through Emotional Storytelling

How can you launch a passion campaign that helps over 7.5 million children in need? In today's episode we find out what happens when a successful corporate executive encounters a child who doesn’t know what pajamas are and rises to the challenge to help children around the world. Join us as we sit down with Genevieve Piturro, whose remarkable journey from the corporate world to founding the Pajama Program is as touching as it is transformative. Experience the pivotal moment that led Genevieve t...
July 13, 2024

Driving Growth with Mastermind Groups to Achieve Long-Term Success

Ever wondered how to harness the collective genius of a small group to catapult your business to new heights? Join our conversation with Liz Scully, a mastermind expert who swapped the glitz and glamour of Hollywood for the impactful world of business strategy. Liz unveils the magic behind mastermind groups, where small, intimate gatherings create a powerhouse of accountability, support, and innovative ideas. Listen to her inspiring journey and discover how these groups provide the critical feed...
Guest: Liz Scully
139
July 10, 2024

AI Strategies to Create High Quality Content and Take Your Content Marketing to the Next Level

What if you could revolutionize your content marketing strategy using the power of AI? Our latest episode features a captivating discussion with Nathan, the head of content marketing at Copy.ai, who brings a wealth of experience from his days of blogging, mastering SEO, and working at an agency. Nathan reveals how Copy.ai leverages AI to automate the more mundane aspects of content creation, such as research and initial drafts, while emphasizing the irreplaceable value of human editors to add de...
137
June 29, 2024

How to Build a Strong Business from a Podcast and Get Millions of Listeners Every Month

Ever wondered how to build a successful business from a podcast and get millions of downloads every month? Get ready to be inspired by Lindsay McMahon, a veteran podcaster who shares her incredible journey from teaching English as a Second Language to co-founding and running a highly successful podcast for 10 years - All Ears English. Lindsay uncovers the secrets behind her show's growth to 8 million downloads per month, emphasizing the crucial role of consistency in producing thousands of episo...
136
June 28, 2024

How to Build a YouTube Channel to 100 Million Views and 500K Subscribers

Unlock the secrets to building a thriving YouTube channel with insights from Finn McKenty, who transformed his career from working with giants like Nike and Nintendo to amassing over 500,000 Subscribers on YouTube. Finn's story is one of strategic pivots and deep audience understanding, particularly how he leveraged psychology and nostalgia among millennial males to skyrocket his channel. Whether you're an aspiring creator or an entrepreneur looking to capture an audience, Finn's journey offers ...
Guest: Finn Mckenty
135
June 28, 2024

The Largest Seafood Restaurant on the West Coast Becomes a Media Powerhouse and E-commerce Brand

How does a family-owned seafood restaurant transform into one of the most celebrated dining destinations in the United States? We're thrilled to welcome Michael Ungaro, CEO of the San Pedro Fish Market, as he reveals the compelling marketing strategies that catapulted his business to success. From their humble beginnings in 1956 to a sprawling 55,000 square foot location serving 2 million guests annually, Michael shares the journey of innovation and creativity that earned them Guinness World Rec...
134
June 26, 2024

How to use Cognitive Empathy as a Marketing Super Power to Create Big Ideas Worth $100M+

What if you could unlock the secret to creating marketing that deeply resonate with consumers? Join us for an engaging conversation with Rob Volpe, CEO and founder of Ignite360, where we uncover the transformative power of curiosity and empathy in marketing leadership. Rob shares his journey of creating big ideas worth $100 Million+ with General Mills, diving into the game-changing strategies behind Nature Valley Granola Protein and the WeYogurt campaign for Yoplait. Through these compelling exa...
Guest: Rob Volpe
133
June 25, 2024

Here's How to Increase Your LinkedIn Engagement by 1,800% Using AI

Unlock the secrets of LinkedIn success with Joe Apfelbaum, the energetic CEO of Ajax Union and a leading expert in digital marketing, LinkedIn strategy, and artificial intelligence. Joe unveils his groundbreaking AI tool, Evy AI, designed to boost your LinkedIn engagement and credibility through personalized content creation. Imagine a tool that helps you craft tailored LinkedIn posts, comments, and messages daily, enhancing your visibility and securing more business meetings. Get ready to trans...
Guest: Joe Apfelbaum
132
June 18, 2024

When AI Meets the Content Beast, Developing a Blueprint for Integrating AI at Work, and Avoiding AI Overwhelm

Join us as content marketing expert Geoffrey Klein shares his fascinating journey, from collaborating with the legendary Seth Godin to giving a Tedx talk on storytelling and getting certified in AI at MIT. Geoffrey unveils how he founded his own marketing agency centered on visual storytelling and offers a glimpse into his book, "The Content Beast." Listen to his TEDx talk experiences and discover the keys to building a robust personal brand that strengthens your credibility and thought leadersh...
131
June 18, 2024

How Self-Belief, Self-Worth and Consistency Drives Success for Marketers

Ever wondered how a computer engineer navigates from the corporate world to becoming a veteran podcaster with over 1,700 episodes? Join us as Alan, CEO of Next Level University, recounts his compelling journey catalyzed by a life-altering car accident, leading him to the transformative world of podcasts. Alan shares his unique five-pointed star business philosophy that emphasizes the critical pillars of branding, marketing, sales, delivery, and community. Learn about the impactful initiatives of...
Guest: Alan Lazaros
130
June 18, 2024

Selling Millions Through Organic Marketing, Strategic Podcasting, and Coaching

Curious about how to attract high-value clients without spending a dime on ads? Tune in as Jeanne Omlor, a super elite business coach, reveals how she skyrocketed from financial struggle to millions in sales through organic marketing and strategic podcasting. Jeanne’s journey, including the launch of her podcast with an astounding 62 episodes in the first month, offers a wealth of actionable insights. Discover her secrets to simplifying podcast production with next generation tools and the impor...
Guest: Jeanne Omlor
129
June 15, 2024

How Amazon Proved the Biggest Risk in Marketing is Not Taking Risks

What if embracing new trends could be the key to unlocking unprecedented success? In our latest episode, we sit down with Steve Anderson, an accomplished author, influencer, and marketer who shares invaluable insights from his extensive career in the insurance industry and technology consulting. Steve reveals the intriguing origins of his book, born out of a detailed analysis of companies like Amazon, and uncovers the 14 growth principles inspired by Jeff Bezos' shareholder letters. From craftin...
128
June 12, 2024

Driving Growth and Saving Lives with Press Releases - The Power of PR for All Businesses

Discover the fascinating journey of Mickie Kennedy, the visionary behind eReleases, as we explore the evolution of PR and media relations over the past 25 years. Mickie shares his experience in creating an affordable national distribution service for small businesses through PR Newswire, recounting memorable collaborations with Shark Tank companies and highlighting a life-saving press release for a Russian immigrant. Learn how eReleases has been instrumental in helping startups and authors gain ...
127
June 7, 2024

How to Drive Growth with Podcasting as YouTube Becomes the Top Platform for Podcasts

Discover the secrets to catapulting your business to new heights with growth architect Beate Chelette, who shares her incredible transformation from overcoming personal adversities to selling her business to Bill Gates. Learn how Beate strategically harnessed the power of YouTube as it is becoming the number one podcast platform and why being an early adopter can drive massive growth. This episode promises to equip you with actionable insights into the constantly evolving landscape of marketing,...