Product Launch Episodes

How do you turn product marketing into a powerhouse for growth and efficiency? Join us as Georgiana Laudi, co-founder of a boutique consultancy specializing in B2B SaaS growth, unveils her secrets to crafting compelling product messaging and positioning. You'll learn how transitioning from feature-focused to outcome-based communication can revolutionize your approach, as illustrated by a groundbreaking case study that resulted in skyrocketing sign-ups and sales. She also reveals the pitfalls of ...

Send us a Text Message. How can product marketers make sure that they are successful in launching a new product? In this episode, our guest Narek, CEO and co-founder of Prelaunch.com, shares insights into how his company assists creators and entrepreneurs in making data-driven decisions to validate their product ideas before the market launch. He recounts a successful marketing strategy that gained significant attention at CES by displaying a 'gallery of flops' featuring failed products from ...