Narek Vardanyan
CEO
Narek Vardanyan is a serial entrepreneur, author, and keynote speaker. He is the co-founder and CEO of TCF and Prelaunch.com. Together with his team, Narek is on a mission to create an ecosystem where all impactful innovations thrive. It contains service, software and media companies to help innovators and creators succeed. He speaks about business related topics, about management, growth, culture and leadership. He is also the author of the bestselling “Crowdfunding Secrets” book.
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May 8, 2024
Why do the Majority of New Products Fail? How to Avoid a Product Launch Flop
Send us a Text Message. How can product marketers make sure that they are successful in launching a new product? In this episode, our guest Narek, CEO and co-founder of Prelaunch.com, shares insights into how his company assists creators and entrepreneurs in making data-driven decisions to validate their product ideas before the market launch. He recounts a successful marketing strategy that gained significant attention at CES by displaying a 'gallery of flops' featuring failed products from maj...
Guest: Narek Vardanyan