Chuck Moxley
Chief Marketing Officer
Chuck Moxley has cofounded three Bay Area technology companies during the course of his career and has developed innovative marketing campaigns for brands such as Chick-fil-A, Lee Jeans, AT&T, Pepsi, Citgo, NFL, and Sears. He is one of the nation’s leading experts on the convergence of technology and marketing, and he speaks frequently at corporations and industry trade organizations on the ethical use of data and its impact on business and society.
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March 30, 2024
How Adapting to the Realities of the Evolving B2B Buyer's Journey Drove 10X Results for this CMO
In this episode, Chuck Moxley, a seasoned Chief Marketing Officer with over 25 years of experience, discusses his journey from agency side to B2B SaaS companies. He shares insights on shifting marketing dynamics (and the evolving buyers journey)z, particularly in lead generation and the adoption of the 'dark funnel' approach - a strategy that focuses on ungated content to enhance engagement without upfront lead information. Moxley highlights a successful transition from conventional lead-based m...
Guest: Chuck Moxley