Steve Stano
Executive Director
Embarking on a marketing journey, I've carved a path of success across large financial services institutions and leading global teams. From strategic campaigns to measurable triumphs, I believe there is something to be shared from my career - from marketing insights to business intelligence to new innovations and, related, even mistakes that I’ve made along the way. As a podcast guest, I offer a wealth of insights—each campaign a story, every success a lesson. Let's delve into the nuances of my experiences, blending the art of marketing with the science of results. I bring not just a guest but a storyteller, ready to captivate your audience with the dynamic narrative of my career in marketing.
81
April 17, 2024
How Data Driven Marketing Drives Growth, Builds Credibility and Gets Marketing a Seat at the Table
In this episode, the guest, Steve Stano a marketing expert with 15 years of experience, discusses his work in growth marketing, customer marketing, and particularly, business intelligence marketing at large financial institutions. Steve emphasizes the importance of business intelligence within marketing to inform strategies, the need for a data-driven approach, and how it has evolved to involve direct customer insights, account-based marketing, and adapting to digital transformations. Insights f...
Guest: Steve Stano