Branding Episodes

Today we talk about personal branding and digital marketing with our remarkable guest, Neal Schaffer, a fractional Chief Marketing Officer, author of 6 books, keynote speaker, and educator. Neal is an influencer with an amaz...

Today we explore creating compelling brand stories with the visionary founder of Lore. Discover how Tim's journey from leading branding across products at the iconic Kohler company and establishing his own firm Lore has posi...

Unlock the secrets of outdoor advertising with our latest episode featuring industry expert Charlie Riley. Discover how to harness the full spectrum of out-of-home (OOH) advertising, from classic billboards to avant-garde gu...

Unlock the secrets to transforming a struggling business into a category-leading brand with our special guest, Jason Shafton, head of the growth consultancy Winston-Francois. Jason takes us through his impressive journey of r...

Send us a Text Message. It's the Golden Era of Storytelling in Marketing from Super Bowl Ads to Social Media How can marketers take advantage of the unique time we are living in where great storytelling in marketing can be th...

Send us a Text Message. How do business owners and marketers avoid wasting money on marketing? In today's episode we discuss how to treat marketing like an investment instead of as an expense that doesn't drive results. Eri...

In this episode, Eric interviews Bryan Smeltzer, a brand strategist, author, and podcaster, and the current president of LiquidMind, a global brand strategy firm. Bryan shares his journey from working in executive roles with ...

In today's episode we discuss how marketers are winning by scaling podcasting and YouTube as two of the hottest channels in marketing. In this episode, Anika, a brand strategist, professor, podcaster, and former PR agency pro...

How do you create successful brand campaigns that win millions of customer In this episode, marketing expert Reid shares his journey from an advertising copywriter to an executive creative director, working with renowned bran...

In this episode, the guest, Mike Brevik, Chief Barketing Officer at Cyberdogz, shares the unique story behind the branding of Cyberdogz, a company that started over beer and pizza, driven by a desire to stand out in the marke...

This episode discusses strategies for getting professional speaking gigs, emphasizing creative ways to get booked as a speaker. Leisa Reid shares how she booked 600+ speaking gigs and how she helps entrepreneurs become speak...

Unlock the secrets behind creating memorable brand names as we sit down with the Alexandra, a top expert in the world of branding and naming. From the hearty appeal of Wendy's Baconator to the audacious Handjob nail salon, A...

How to Win at Scaling Businesses and Personal Growth In this episode, Maria, a 4X founder and Chief Marketing Officer, joins from the jungle in Costa Rica to share her remarkable journey of professional and personal growth. F...

In this episode, Beverly Cornell, an author, podcaster, and marketing expert, discusses her journey from being a marketing VP to becoming an accidental entrepreneur running her own agency. She shares insights into her approac...

In this episode, Kendra Corman shares her extensive experience in marketing, podcasting, and AI. She recounts her journey from corporate roles at Jeep and Chrysler to founding her own full-service agency, H2H Consulting, and ...

In this episode, branding and messaging expert Ryan Holck, with over 20 years of experience helping 100+ organizations, shares his insights on the crucial role of storytelling in marketing. Delving into his journey from nonpr...

In this episode, Grant Warrington shares his journey from being a construction worker for 24 years to becoming an entrepreneur in online marketing, real estate investing, and building a significant personal brand. He emphasiz...

In this episode, Samantha Carroll, CEO of Once Upon a Brand, shares insights on strategic communications with healthcare, education, and tech industries. She discusses a notable project with a $100M nonprofit hospital, highli...

In this episode, digital marketing expert Marilyn Jenkins shares her insights on leveraging Google Business Profile for local businesses, emphasizing its importance for improving search visibility and driving sales for local ...

Have you ever watched a single moment redefine someone's entire career trajectory? That's exactly what happened to Aurora Winter, and she's here to tell us all about it. From the power of a well-told story that can skyrocket ...

Brand innovator Mark Stinson joins us to share his insights on better ways to get customer feedback and shares why it's the secret to unlocking true innovation. With decades of experience, Mark conducts a masterclass on why t...

This episode is a treasure trove of insights as Barry reveals the intricate process of brand re-engineering that transformed a private equity's portfolio of brands. Each brand emerged as a market leader with its own story to ...

Unlock the power of your presence—personal branding isn't a buzzword, it's a business growth driver. Join me as Tanya and Michael, the leaders of an executive branding agency share their insights on creating brands with impac...

Unlock the secrets behind the names that stick like 'brain glue' and transform simple products into cultural icons. With the expertise of James I. Bond, author of "Brain Glue," we take a deep dive into the marketing marvels b...