Customer Marketing Episodes

Discover the secrets to cutting through the clutter of ineffective marketing with insights from Dave Mastovich, the mastermind behind MASSolutions Celebrating two decades of marketing excellence, Dave unravels his no-bullshit approach to targeted growth, sharing how his strategic methodologies transformed a client's business from 19 to 100 locations, skyrocketing its market value. By identifying the pitfalls of random marketing tactics, Dave introduces his six right fit target markets, unveiling...

How do you turn product marketing into a powerhouse for growth and efficiency? Join us as Georgiana Laudi, co-founder of a boutique consultancy specializing in B2B SaaS growth, unveils her secrets to crafting compelling product messaging and positioning. You'll learn how transitioning from feature-focused to outcome-based communication can revolutionize your approach, as illustrated by a groundbreaking case study that resulted in skyrocketing sign-ups and sales. She also reveals the pitfalls of ...

Why Your Marketing Strategy Is Failing and Costing You Money This episode explores common reasons behind ineffective marketing strategies and highlights why businesses often waste money on marketing efforts. The discussion aims to provide insights into optimizing marketing spend and improving overall marketing effectiveness. Discover how strategic marketing research and targeted planning can transform your approach. Our guest Sunny Dublick reveals a powerful case study resulting in a remar...

Speed is Everything in Marketing and Finding the Pain Customers are Running Away From is Key Unlock the secret to accelerating your business growth by tuning into our conversation with Don Markland, CEO and founder of Accountability Now. Discover why prioritizing lead generation is the cornerstone of immediate cash flow and long-term success. Don shares his entrepreneurial journey, offering practical examples and proven strategies that underscore the importance of targeting high-intent traffic....

Send us a Text Message. Navigating a career path with the precision of a seasoned captain is no small feat. This episode contains practical advice from one a top CMO who is an expert in leadership. We discuss how to make sure your career is on course and we share how to steer through the journey with intention and integrity. We dissect the importance of aligning your personal branding with career development, and how keeping true to your values shapes not only your professional journey but also ...

Send us a Text Message. What's the best way for marketers to get better customer insights and identify blind spots? In this episode, Chief Marketing Officer Ron Carson joins to discuss the significance of customer-driven marketing in today's business environment. He emphasizes the importance of direct communication with customers, a method he and Eric credits for the most impactful marketing results throughout his 25-year career. Contrary to common practices where marketing relies on sales...

In this episode, Kendra Corman shares her extensive experience in marketing, podcasting, and AI. She recounts her journey from corporate roles at Jeep and Chrysler to founding her own full-service agency, H2H Consulting, and launching KendraCorman.com for small business marketing training. Kendra discusses a memorable campaign in the B2B insurance sector that achieved over a million dollars in incremental income from existing customers through a direct mail strategy, emphasizing the importance o...

In this episode, Alex Love, VP of Marketing at RIVA Solutions, shares an inspiring marketing story. After winning a major government contract (BOSS), and facing an 18-month delay due to litigation, Love's team had to quickly establish their presence once the contract resumed. They unexpectedly created a highly successful campaign based on a Bruce Springsteen-inspired idea, culminating in a viral 'Office' parody video that resonated deeply within the government sector. This campaign not only set ...

In this episode, the VP of Sales for a publicly traded company that has been in business for over 100 years years discusses the execution of their epic customer appreciation events. Curt shares how DXP's Houston event evolved to include live music, raffle prizes, and engaging activities like treasure hunts for attendees. These events grew to welcome up to 1,500 guests, incorporating activities like mechanical bull riding, raffles to give away guns, and Texan cheerleader performances to drive cus...

In this episode, Dani Hao, the founder of Spark Marketing discusses community building for fast-growing startups like Mutiny, Lumen5, Procurify, and Rippling. She emphasizes the shift from traditional media to the importance of building trust through owned communities. She recounts the success of creating an invite-only community for Mutiny called M2, zfor mid-career marketers, focusing on quality over quantity and leveraging this community for driving millions of dollars in pipeline from target...

Learn product marketing secrets of how Craig created over 400 products and did $50 Million in sales.

Advanced Email Marketing Strategies with Flowium's CEO In this episode, the CEO of Flowium discussed the power of customer engagement in email marketing and related it to a successful campaign he orchestrated for a client, Lulalu. In their campaign, customer stories were shared in newsletters, which drastically increased their email open-rates and overall brand connection. Andriy also alerted listeners to recent, stricter guidelines implemented by popular email providers, such as Gmail and Ya...

Brand innovator Mark Stinson joins us to share his insights on better ways to get customer feedback and shares why it's the secret to unlocking true innovation. With decades of experience, Mark conducts a masterclass on why the echo chamber of traditional brainstorming pales in comparison to authentic customer dialogues. He introduces us to his 'N of 8' method, a strategy that transcends the confines of the boardroom and brings together diverse voices in a quest for those lightning bolt 'aha' mo...

Unlock the secrets to billion-dollar success with our latest guest, the strategic CMO Roy Osing. On this journey through the Remarkable Marketing Podcast, you'll learn how Roy's philosophy of 'strategic meandering' led a startup to astronomical heights. His approach to uncomplicating strategies to fuel team passion and drive is just the tip of the iceberg. Roy also unveils the 'strategic game plan' and 'the only statement'—his innovative methods for achieving market differentiation and resonatin...