Growth Episodes

Today we discuss new approaches to getting over a billion dollars in sales as we welcome Marc Von Musser, a seasoned sales and marketing expert with an impressive track record, including his time as the director of coaching and sales training for Tony Robbins. Marc shares his groundbreaking strategies for organic marketing and reveals how he managed to outpace giants like Zillow and Realtor.com. Through compelling narratives inspired by historic leaders, Mark emphasizes the importance of a power...

Today we discuss how marketers can drive billions in value with Joelle Kaufman, a CMO and CRO from Silicon Valley with 25 years experience. Joelle shares her expertise on how smaller companies can punch above their weight in the eyes of enterprise clients. We explore her pivotal experience at Bloom reach, where a groundbreaking insight about product searches—more starting on Amazon than Google—propelled the company's PR and social media presence to new heights. Joelle discusses the evolution of...

How can you make a B2B brand go viral on social media? In today's episode we discuss how Mallory transformed her company's social media presence using humor and relatability, driving engagement from millions of people and growth. Ever wondered how to foster a culture of innovation within your team? Mallory offers invaluable insights on the importance of having structured, documented processes for content creation, particularly in podcast production. Learn about the tools she uses, like Asana an...

Today we discuss how to run Unforgettable Marketing Campaigns with Joshua Ramsey, a veteran Chief Marketing Officer who has run thousands of campaigns. Joshua talks about his fascinating journey and reveals how a core message and strategic placement can captivate your target audience. Learn from his innovative 12-touchpoint strategy with an example that will shock you. Ever wondered what sets a creative CMO apart from a data-driven one? We break down the critical roles of these two distinct typ...

Ever wondered how you can multiply your earnings while gaining precious personal time? In this episode, we sit down with Dr. Noah St. John, a distinguished keynote speaker and author of 25 books, who reveals his powerful strategies for achieving remarkable financial success without falling into the trap of hustle culture. Dr. St. John shares inspiring success stories, including a client who transformed a $100K investment into $1.8 million and found time for a dream vacation, illustrating the pro...

How can you do less marketing and sell more product? We interview a CMO with insights on how to optimize the marketing ecosystem. Angela Frank, a seasoned chief marketing officer, shares her journey of turning disjointed marketing attempts into cohesive strategies, recounting a compelling success stories in optimizing use of different marketing channels. She reveals how identifying hidden growth opportunities and reallocating marketing budgets from ineffective ads to email automation can signifi...

What if embracing new trends could be the key to unlocking unprecedented success? In our latest episode, we sit down with Steve Anderson, an accomplished author, influencer, and marketer who shares invaluable insights from his extensive career in the insurance industry and technology consulting. Steve reveals the intriguing origins of his book, born out of a detailed analysis of companies like Amazon, and uncovers the 14 growth principles inspired by Jeff Bezos' shareholder letters. From craftin...

Discover the secrets to catapulting your business to new heights with growth architect Beate Chelette, who shares her incredible transformation from overcoming personal adversities to selling her business to Bill Gates. Learn how Beate strategically harnessed the power of YouTube as it is becoming the number one podcast platform and why being an early adopter can drive massive growth. This episode promises to equip you with actionable insights into the constantly evolving landscape of marketing,...

Send us a Text Message. Today we explore how to run epic digital marketing campaigns with great results In this episode, digital marketing guru Chris Rodriguez shares his journey from guerrilla marketing in the entertainment industry to becoming a tech startup marketing specialist. With over two decades of experience, Chris discusses his pivotal role in a high-performing Kevin Durant advertising campaign, highlighting its success as the highest performing in NBA Top Shot's history. He emphasi...

Send us a Text Message. If executives don't have credibility then no one believes anything they say. In today's episode we tackle the topic of mastering credibility. Credibility is a critical part of a professional brand. How do you get credibility? In this episode, Mitchell Levy, an author of 65 books, two time TEDx speaker, and global expert in credibility, shares insights from his vast experience in Silicon Valley, where he started 20 companies and published 750 books. Levy discusses the imp...

Send us a Text Message. How do business owners and marketers avoid wasting money on marketing? In today's episode we discuss how to treat marketing like an investment instead of as an expense that doesn't drive results. Eric interviews Jaci Russo, a seasoned marketing expert with over 20 years of experience, and she shares her journey in becoming a successful marketing agency owner, author, and podcaster. Jaci then dives into the inception of her agency, her collaboration with her husband, and ...

In this episode, the guest, Jon, a top 1 percent growth expert, shares his journey in entrepreneurship, focusing on assisting others in starting, growing, and selling their businesses. He discusses his unique and creative guerrilla marketing strategies, emphasizing the importance of creativity over a large budget. Jon explains his approach to helping entrepreneurs and companies scale their business, highlighting the necessity of laying a solid foundation and implementing scalable processes. He a...

How can you get 300 PR placements including spots in national media? In this episode, Heather, founder of Publicity for Good and a seasoned publicist with over 12 years of experience, shares her journey and passion for public relations (PR). She discusses the transformative power of media coverage for businesses and how her agency specializes in helping mission-driven brands amplify their message. Heather recounts a successful campaign for a popcorn brand, highlighting the strategic steps tak...

In this episode, Hemant Varshney, the CEO of Digicom, shares his journey from building a website for his father to becoming a prominent figure in digital marketing. With over 16 years of experience, including roles at American Express and for Jim Cramer at TheStreet.com, Hemant has managed over $100 million in marketing spend, propelling over $500 million in sales. Running a digital marketing agency in 2024 presents unique challenges, especially around attribution with iOS changes and cookie dep...

In this episode, we interview Ruthie, the founder of a marketing agency called The Consistency Corner. Ruthie shares her journey from helping a retail brand skyrocket from $20 million to over $100 million dollars in revenue, emphasizing the importance of being clear on a brand's values, mission, vision, and target client as the cornerstone of effective marketing. She discusses her personal struggle and revelations about social media usage, leading to the creation of the Instagram nine grid strat...

In this episode, Beverly Cornell, an author, podcaster, and marketing expert, discusses her journey from being a marketing VP to becoming an accidental entrepreneur running her own agency. She shares insights into her approach to marketing, emphasizing the importance of understanding one's passion and connecting authentically with customers. Beverly also talks about her book 'Marketing for Entrepreneurs' and her podcast - Spark & Ignite Your Marketing - highlighting the significance of reputatio...

In this episode, the guest Mirna, a CMO who has managed over $10 Billion for fortune 500 companies shares her vast experience in tech and marketing, particularly focusing on a successful B2B marketing campaign she led for a large cable company's security services. The campaign, known for its unconventional approach, featured creative and playful elements to engage the audience in a typically serious B2B space and resulted in over $20 Million in sales. Mirna highlights the importance of not being...

In this episode, Chuck Moxley, a seasoned Chief Marketing Officer with over 25 years of experience, discusses his journey from agency side to B2B SaaS companies. He shares insights on shifting marketing dynamics (and the evolving buyers journey)z, particularly in lead generation and the adoption of the 'dark funnel' approach - a strategy that focuses on ungated content to enhance engagement without upfront lead information. Moxley highlights a successful transition from conventional lead-based m...

In this episode, the CEO and founder of entail.ai joins the conversation to share his insights on the evolution of content marketing, the significance of organic channels over paid advertising, and how he drives substantial growth in traffic and conversions. Tom discusses the importance of producing high-quality, expert-driven content at scale, the challenges of content creation and SEO, and offers advice on achieving remarkable results in the competitive landscape of 2024 content marketing. 00...

In this podcast episode, Daniel Den, a marketer who has helped 20,000 businesses generate $250 Million+ in sales, discusses his successful approach to generating big ideas and breaking through market noise. He introduces the 'X factor effect methodology', which focuses on creating a core belief to attract a massive audience and ultimately turn them into paying customers. Daniel shares a case study of how this strategy enabled him to draw 7,400 participants to an event. Moreover, Daniel touches u...

In this episode, Eric interviews John Hewitt, a legendary entrepreneur with over 55 years of experience in building successful businesses and franchises such as Jackson Hewitt and Liberty Tax. John shares his journey from starting at H&R Block to creating a billion-dollar company, emphasizing the significance of innovation, like developing the first tax software for Apple computers, and the power of effective franchise marketing. Hewitt highlights his commitment to helping others succeed, detail...

In this episode, Eric welcomes Brian, CEO of Profit Finders, a revenue operations strategy firm. Brian shares his journey from owning a manufacturing company to helping businesses grown revenue 3X by working with his firm Profit Finders. He emphasizes the importance of integrating marketing, sales, and customer support to enhance value and collaboration. Brian also highlights the significance of learning and development in their strategy. He shares a success story of assisting a company in tripl...

Strategies for Scaling Marketing and Managing Expectations In this episode, the host welcomes Jeff Barnes, a former Navy submariner turned entrepreneur, bestselling author, marketing expert and investor who helped startups raise more than $1 Billion. Jeff shares his expertise in helping companies scale by raising capital, focusing on sales and marketing strategies. He discusses his journey of taking an e-commerce company from zero to 17 million in sales within eight months, emphasizing the im...

In this episode, Anne Laffin, a seasoned marketer, discusses her marketing journey, particularly working with startups, and shares key insights into effective marketing strategy. She sheds light on a successful webinar program she built at a FinTech startup which resulted in a significant lead generation after a regulatory change. Anne highlights the importance of offering valuable, engaging content as a way to attract potential clients. She also stresses on the need for startups to engage in ex...