Episodes

In this episode, Grant Warrington shares his journey from being a construction worker for 24 years to becoming an entrepreneur in online marketing, real estate investing, and building a significant personal brand. He emphasizes the importance of consistency in content creation, highlighting how a daily commitment to posting on social media led to his substantial growth in followers and recognition from notable figures like Grant Cardone. Warrington discusses the impact of personal branding, shar...

In this episode, Sue Mysko, a CMO with over 30 years in marketing discusses the impact of applying big company marketing strategies to smaller organizations. She shares a successful marketing venture that not only drove lead generation and enhanced brand awareness but also showcased effective collaboration between marketing and sales teams. The strategy included developing cross-industry messaging, partnering with IDC for original research, leveraging strategic partnerships with industry giants,...

This episode discusses strategies for making content stand out amid the massive amount of B2B content being generated. It emphasizes avoiding boring content, getting rid of buzzwords, and being direct. The conversation introduces the concept of 'framework thinking' as a means to differentiate content, not just in professional services but across various industries. This approach involves clarifying the service provided, how it's delivered uniquely, and why it's done—a reflection of the provider'...

In this episode, Alex Love, VP of Marketing at RIVA Solutions, shares an inspiring marketing story. After winning a major government contract (BOSS), and facing an 18-month delay due to litigation, Love's team had to quickly establish their presence once the contract resumed. They unexpectedly created a highly successful campaign based on a Bruce Springsteen-inspired idea, culminating in a viral 'Office' parody video that resonated deeply within the government sector. This campaign not only set ...

In this episode, Mark Herschberg, a seasoned CTO and CPO with a background in technology and marketing, discusses his journey from teaching at MIT and authoring a book called 'The Career Toolkit'. Mark shares his insights on the crucial skills that aren't taught in college but are essential for success, such as leadership and networking. He introduces Brain Bump, an innovative app designed to solve the challenge of retaining and accessing information when it's most relevant, moving away from tr...

In this episode, the VP of Sales for a publicly traded company that has been in business for over 100 years years discusses the execution of their epic customer appreciation events. Curt shares how DXP's Houston event evolved to include live music, raffle prizes, and engaging activities like treasure hunts for attendees. These events grew to welcome up to 1,500 guests, incorporating activities like mechanical bull riding, raffles to give away guns, and Texan cheerleader performances to drive cus...

This episode features an inspiring conversation with Stacey, a bestselling author with over 20 books, speaker, and podcaster who was named one of the top 10 entrepreneurs in 2023 by Apple News. Stacey shares her remarkable journey from a challenging childhood illness that left her with epilepsy to becoming a successful entrepreneur. Overcoming personal and professional obstacles, Stacy turned her struggles into a force for good by helping others cope with epilepsy through writing and holistic li...

In this episode, Henry Wong, a seasoned marketing professional with over 25 years in the industry, shares insights from his career, focusing on personal branding and the impact of mission-driven marketing. Wong, who has experience as a creative director at Saatchi and Saatchi and has launched several businesses, currently aids clients in creating meaningful global impacts through their work. He discusses the importance of personal branding for marketers and business leaders, a subject he covers ...

In this episode, Eric interviews John Hewitt, a legendary entrepreneur with over 55 years of experience in building successful businesses and franchises such as Jackson Hewitt and Liberty Tax. John shares his journey from starting at H&R Block to creating a billion-dollar company, emphasizing the significance of innovation, like developing the first tax software for Apple computers, and the power of effective franchise marketing. Hewitt highlights his commitment to helping others succeed, detail...

In this episode, Dani Hao, the founder of Spark Marketing discusses community building for fast-growing startups like Mutiny, Lumen5, Procurify, and Rippling. She emphasizes the shift from traditional media to the importance of building trust through owned communities. She recounts the success of creating an invite-only community for Mutiny called M2, zfor mid-career marketers, focusing on quality over quantity and leveraging this community for driving millions of dollars in pipeline from target...

In this episode, Milena, CEO of Unhustle, shares her journey from a successful marketing career to advocating for a balanced approach to work known as 'Unhustle'. With experience in marketing for 25 years and clients like Madonna, Milena discusses the drawbacks of hustle culture in creativity and marketing. She emphasizes the importance of rest, focusing on impact rather than hours worked, and finding inspiration outside of work. Milena also recounts her best marketing campaigns, highlighting ho...

In this episode, Samantha Carroll, CEO of Once Upon a Brand, shares insights on strategic communications with healthcare, education, and tech industries. She discusses a notable project with a $100M nonprofit hospital, highlighting the role of storytelling in increasing visibility, brand awareness, and community impact. Carroll emphasizes the importance of narrative transportation and engagement through storytelling for memorable marketing strategies. The episode concludes with a special offer f...

In this episode, Eric welcomes Brian, CEO of Profit Finders, a revenue operations strategy firm. Brian shares his journey from owning a manufacturing company to helping businesses grown revenue 3X by working with his firm Profit Finders. He emphasizes the importance of integrating marketing, sales, and customer support to enhance value and collaboration. Brian also highlights the significance of learning and development in their strategy. He shares a success story of assisting a company in tripl...

Strategies for Scaling Marketing and Managing Expectations In this episode, the host welcomes Jeff Barnes, a former Navy submariner turned entrepreneur, bestselling author, marketing expert and investor who helped startups raise more than $1 Billion. Jeff shares his expertise in helping companies scale by raising capital, focusing on sales and marketing strategies. He discusses his journey of taking an e-commerce company from zero to 17 million in sales within eight months, emphasizing the im...

In this episode, Eric interviews Michael Becker, a seasoned marketer with over a decade of experience, who shares insights from his new book, 'The Content Capitalist.' Becker talks about his time at Emarsys, detailing how he transformed their stagnant marketing operation into a thriving content-driven powerhouse, where content marketing became the main driver of web traffic and customer engagement. He stresses the importance of patient investment in content marketing, akin to treating content li...

In this episode, Eric hosts David Feldman, a former corporate finance exec turned top copywriter and personal branding expert. David shares his journey from working at Goldman Sachs and Micron Technology to becoming disillusioned with the corporate world, leading him to sell his house and travel Europe with his family while starting a freelance copywriting career on Fiverr.com. His discovery and massive success in copywriting led to the establishment of Mug Branding, a full-service digital mark...

In this episode, digital marketing expert Marilyn Jenkins shares her insights on leveraging Google Business Profile for local businesses, emphasizing its importance for improving search visibility and driving sales for local businesses. She discusses successful strategies, including the use of photos, videos, and FAQs to significantly enhance a business's online presence. Marilyn highlights a case where updating a client's Google Business Profile led to immediate improvement in sales. Additional...

In this enlightening episode, negotiation expert Jacob Warwick delves into the often-overlooked aspect of marketing oneself, drawing parallels between go-to-market strategies for products and for individual careers. Warwick shares insights from his journey of transition from a marketer for software companies to an entrepreneur and mentor, emphasizing the importance of positioning oneself as a premium product in the career market. He discusses the use of behavioral psychology in negotiation and m...

Have you ever watched a single moment redefine someone's entire career trajectory? That's exactly what happened to Aurora Winter, and she's here to tell us all about it. From the power of a well-told story that can skyrocket the value of a product or service by 27 TIMES, to the science of how our brains are wired to respond to narratives, Aurora, an acclaimed writer and entrepreneur, shares her incredible transition from grief coaching to becoming an author, marketer and serial entrepreneur. Sh...

The founder of MagicTree Superfoods - an online e-commerce startup which provides the best natural healing herbs from across the world - shares how he amassed a following of over 500,000 followers on social media platforms to build his business. Highlighting the pivotal role of TikTok in achieving viral success and organic growth across social media platforms, the founder turned marketer emphasizes the importance of adapting to market changes, the challenges of diversifying marketing channels...

Learn product marketing secrets of how Craig created over 400 products and did $50 Million in sales.

Unlock the transformative power of branding with the Laura Sauter, a seasoned expert in the field, who has some inspiring stories of reshaping company identities. As she takes us through the pivotal "three T's"—Transition, Trajectory, and Trouble—Laura unveils the moments that signal a company's readiness for a branding metamorphosis. Whether it's a boutique firm or a large corporation, she demonstrates how strategic branding can be the linchpin to a business's connection with its audience and i...

Advanced Email Marketing Strategies with Flowium's CEO In this episode, the CEO of Flowium discussed the power of customer engagement in email marketing and related it to a successful campaign he orchestrated for a client, Lulalu. In their campaign, customer stories were shared in newsletters, which drastically increased their email open-rates and overall brand connection. Andriy also alerted listeners to recent, stricter guidelines implemented by popular email providers, such as Gmail and Ya...

Have you ever stood in front of a mirror, questioning what makes you, well, you? That's the journey Michelle McCarthy, a personal branding expert from Australia, guides us through in a conversation that's as enlightening as it is empowering. Michelle, with a career spanning over 15 years, peels back the layers of self-discovery that form the cornerstone of a genuine personal brand. Then, we shift gears to the corporate arena where personal branding isn't just a nice-to-have, but a career accele...