Episodes

In this episode, Anne Laffin, a seasoned marketer, discusses her marketing journey, particularly working with startups, and shares key insights into effective marketing strategy. She sheds light on a successful webinar program she built at a FinTech startup which resulted in a significant lead generation after a regulatory change. Anne highlights the importance of offering valuable, engaging content as a way to attract potential clients. She also stresses on the need for startups to engage in ex...

Unlock the secrets to slashing advertising costs and supercharging your campaigns with the insights of media buying guru Robert Brill. Tune in for an exhilarating journey through the landscape of digital marketing, where Robert reveals how a strategic pivot in a healthcare campaign led to a staggering 90% reduction in lead costs. Discover the art of maximizing ad spend in the music industry using dynamic creative banners, and learn why data, meticulous testing, and constant campaigns resulted in...

Embark on a transformative narrative with Sarah, whose career leapt from being a top producing sales leader to becoming a Chief Marketing Officer. Absorb the riveting tale of her shift, fueled by an insatiable appetite for content creation and an unwavering commitment to crafting a dynamic marketing pipeline. Through our candid conversation, Sarah unveils the formidable power of personal branding and its indispensable role in her career growth. Her personal saga of cultivating a commanding prese...

Unlock the secret to building a marketing team that doesn't just perform, but propels your company into hyper-growth territory. Join us as we sit down with Rachel Anderson, a seasoned marketing leader, who spills the beans on creating a culture where team setup and process optimization lead to staggering growth figures. Rachel, with her 15 years of industry acumen, walks us through her personal playbook for internal assessments, focusing on the synchronicity of team members and their roles, whil...

Step inside the fascinating world of ghostwriting with Joshua Licek, a literary virtuoso who has written over 80 books, including some that have soared to the heights of bestseller lists and snagged prestigious awards. In our discussion, Joshua unveils the art of transforming behind-the-scenes experts into celebrated names, all through the alchemy of his ghostwriting prowess. It's not just about stringing eloquent words together; it's about sculpting a lasting legacy for the unsung heroes of kno...

The podcast interview features Yuliya, an expert in marketing, PR, and influencer strategies. With over a decade of experience in the marketing industry, Yulia shared her insights on influencer marketing and how it can be beneficial to brands across different sectors. She debunked common misconceptions attached to influencer marketing and highlighted the importance of choosing the right influencers to drive substantial growth for brands. She emphasised that influencer marketing is more than a PR...

Brand innovator Mark Stinson joins us to share his insights on better ways to get customer feedback and shares why it's the secret to unlocking true innovation. With decades of experience, Mark conducts a masterclass on why the echo chamber of traditional brainstorming pales in comparison to authentic customer dialogues. He introduces us to his 'N of 8' method, a strategy that transcends the confines of the boardroom and brings together diverse voices in a quest for those lightning bolt 'aha' mo...

Scaling Businesses: An Interview with Corey Quinn This podcast episode features an interview with Corey Quinn, a growth expert who helped a business scale up from a revenue of $20 million to over $150 million. Corey discusses the strategies including specialization, client retention, outbound sales through thoughtful gifting, leveraging industry conferences and events. He emphasizes the importance of delivering unique experiences to target audiences, effectively changing the sales dynamics. C...

The podcast features a discussion with John Chan, who runs a digital marketing agency called 2X. He shares a story about a very creative affiliate lead generation program that built a massive passive income stream Chan explains that being an effective marketer is less about expertise with platforms and more about core skill sets and seizing opportunities. He also details challenges in generating high returns for clients, particularly around choosing the right customers and understanding trade...

The Power of Human Voice in a World of AI: Interview with Bethany Schaefer In this episode, Eric interviews Bethany Shaffer, a content marketer from one of the leading agencies in the world, verbatim. Bethany shares her unique approach to standing out among generative AI in marketing. She details how she turned converting her cover letters to audio and visual messages to a successful method of securing her role at verbatim. She discusses the benefits of using audio and video during interactio...

We have crossed the Rubicon of Inevitability with AI being used as a major productivity tool in marketing. Hear about the best tools and strategies for massive productivity increases in marketing with AI.

Find out how to get to new customers when they are in "buying mode" by using the combination of content marketing, SEO and PR.

Unlock LinkedIn's Potential: Insider Tips with Shannon Kuykendall In the episode of 'The Remarkable Marketing Podcast', Shannon Kuykendall, a LinkedIn guru, shares her insights on how to effectively leverage LinkedIn for personal and executive branding. Discussing the importance of consistency in content creation, focus on quality over quantity, and strategic use of startup story-telling, she asserts that LinkedIn is a crucial platform for B2B businesses. Shannon also shares her optimism towa...

Imagine pulling off a marketing coup that not only gets you noticed but skyrockets your credibility overnight. That's precisely what Aaron Wittnish, the leader of a thriving content agency, did by leveraging the gravitas of none other than Grant Cardone and has massive auidence. Aaron also shares a content creation strategy so simple yet so revolutionary it turns raw, unscripted dialogue into a content goldmine. Listen as we peel back the curtain on how industry professionals can magnify their ...

This episode is a treasure trove of insights as Barry reveals the intricate process of brand re-engineering that transformed a private equity's portfolio of brands. Each brand emerged as a market leader with its own story to tell, capturing hearts and market share alike. From luxury to budget-friendly, Barry takes pride in how his team's dedication to differentiation breathed new life into these brands, and he's here to share how that same dedication can invigorate your brand too. Listen closel...

Our latest conversation with this Chief Marketing Officer unveils the meticulous tactics behind Showcase IDX's exponential surge in success. Kurt takes us through the importance of revamping traditional marketing, implementing repeatable systems, and the pivotal role customer feedback played in fostering robust reseller relationships that now generate 40% of the company's revenue. As you listen, you're not just getting an interview; you're receiving a master class in aligning team efforts, build...

Unlock the secrets to billion-dollar success with our latest guest, the strategic CMO Roy Osing. On this journey through the Remarkable Marketing Podcast, you'll learn how Roy's philosophy of 'strategic meandering' led a startup to astronomical heights. His approach to uncomplicating strategies to fuel team passion and drive is just the tip of the iceberg. Roy also unveils the 'strategic game plan' and 'the only statement'—his innovative methods for achieving market differentiation and resonatin...

Unlock the power of your presence—personal branding isn't a buzzword, it's a business growth driver. Join me as Tanya and Michael, the leaders of an executive branding agency share their insights on creating brands with impact. They'll guide us through the journey showcasing how authentic personal connections and laser-focused messaging can catapult your business forward. Whether you're a real estate mogul like Michael or crafting your niche in a sea of competitive executives, this conversation'...

Unlock the secrets to thriving in digital marketing's rapidly changing landscape with Nicole Sciberras, an Australian Facebook and SEO expert. In our latest episode, she shares the way she got her client to $55 for every $1 invested in marketing, despite a number of changing market challenges. Nikki's tale is more than just a success story; it's a roadmap for resilience and innovation, packed with insights on the profound effects of website optimization, email marketing, and the underestimated p...

Prepare for a thrilling expedition into the heart of product marketing with David Fradin, a product marketer behind some of the tech industry's most iconic product launches. With a legacy that includes shaping the future at behemoths like HP and Apple, David joins us to unravel the tapestry of product marketing history, from its brand management beginnings to the intricate dance of contemporary tech tactics. He regales us with tales of triumphs and tribulations, like spearheading Apple's first h...

Unlock the secrets behind the names that stick like 'brain glue' and transform simple products into cultural icons. With the expertise of James I. Bond, author of "Brain Glue," we take a deep dive into the marketing marvels behind names like Squatty Potty and Famous Amos, and how they've etched themselves into the consumer psyche. From the battleground of breakfast foods to an author gave his book a title that sold 50 million copies, this episode is a masterclass in the art of naming. Bond's sto...

Get ready to unlock the secrets of digital marketing's latest evolution with Josh Muskin, Web Mechanix's' VP of Sales and Marketing, who joins us to shed light on the new dynamic world of audience targeting. Amidst the upheaval of increased privacy measures and the demise of traditional demographic targeting, Josh brings to the table a success story that will change the way you think about leveraging first-party data. His experience in the financial sector, overcoming the loss of granular target...

Ever wonder how the giants of sports marketing navigate the unpredictable tides of fan engagement and ticket sales? Pull up a chair and lend your ears as we pick the brain of Dave Taylor, the digital marketing savant and co-founder of In Front Marketing, who's been steering major Calgary sports teams such as the Flames through economic downturns, a global pandemic, and the fast-paced evolution of marketing technology. In the throes of crafting campaigns that resonate with every kind of fan, fro...

Unlock the secrets behind converting skeptical clients into success stories with Hannah Balliet from Ugly Mug Marketing, as she unfolds an electrifying tale of a doubtful client who had no sales from paid social and transformed Facebook into one of their top sales channels. Imagine making your company's social media presence into a sales juggernaut in just a few months; Hannah reveals how strategic content and targeted campaigns can establish your brand as an industry expert and drive tangible s...