Episodes

Maximizing Marketing ROI With Web Site Reliability The worst words a marketer can hear is "the web site is down" or a key cloud system used in marketing campaigns is down like the CRM or marketing automation system. This can make for a very bad day (and month) in terms of marketing performance. In this episode, Marc Firth, co-founder of Firney, discusses the importance of reliability in cloud-based services for enhancing marketers and protecting brand reputation. He shares a story about how ...

In this episode, Lauren Cockerell, president and founder of a PR and marketing agency in Texas, shares her journey in the industry for over two decades. She discusses the inception of her agency in 2017, her podcast 'The Impatient Entrepreneur', and the importance of patience in entrepreneurship. Lauren highlights a case study showcasing her agency's cross-channel PR and marketing approach, emphasizing the impact of nurturing relationships with the media and strategic pre-announcement activities...

In this episode, the guest, Steve Stano a marketing expert with 15 years of experience, discusses his work in growth marketing, customer marketing, and particularly, business intelligence marketing at large financial institutions. Steve emphasizes the importance of business intelligence within marketing to inform strategies, the need for a data-driven approach, and how it has evolved to involve direct customer insights, account-based marketing, and adapting to digital transformations. Insights f...

In this episode, Hemant Varshney, the CEO of Digicom, shares his journey from building a website for his father to becoming a prominent figure in digital marketing. With over 16 years of experience, including roles at American Express and for Jim Cramer at TheStreet.com, Hemant has managed over $100 million in marketing spend, propelling over $500 million in sales. Running a digital marketing agency in 2024 presents unique challenges, especially around attribution with iOS changes and cookie dep...

In this episode, Curtis Matsko, the CEO and Founder of Portland Leather Goods, shares how he built a $125 million business in just years. Starting on a bet to impress his girlfriend, Curtis leveraged his expertise in Internet marketing to sell leather journals at art festivals, eventually becoming the top seller on Etsy, getting 185,000 Five Star reviews and establishing the largest leather production factory in North America. The key to Portland Leather Goods' success are unique marketing strat...

In this episode, Eric interviews Amy Singleton, a former registered nurse specialized in open heart surgeries who transitioned into running a digital marketing agency and a podcast called Queens Lead. Amy shares her inspiring journey from nursing to marketing. A serial entrepreneur, Amy embarked on a venture into digital marketing with the mission to offer better digital marketing services to small businesses. Amy discusses their successful business model of turning a business's web site into a ...

In this episode, our guest Jordanne, who has over 15 years of experience in PR and runs her own agency, Julep Publicity, shares her journey in the field. She details her work with brands that aim to make an impact, particularly in female, family, and food sectors. Highlighting a successful campaign for Post Pamper, San Diego's first postpartum retreat, Jordanne explains how she utilized a multifaceted PR approach, combining media relations, event marketing, influencer engagement, podcasting and ...

In this episode, Eric interviews Katie Brinkley, a seasoned social media marketer, podcaster, and author. Katie shares her extensive experience in social media, starting from MySpace days to running a successful social media agency. She discusses her innovative four post-strategy that emphasizes quality over quantity, and how it significantly improves engagement and business leads by posting just four times a week. Katie also talks about her book 'The Social Shift,' focusing on building communit...

This episode discusses strategies for getting professional speaking gigs, emphasizing creative ways to get booked as a speaker. Leisa Reid shares how she booked 600+ speaking gigs and how she helps entrepreneurs become speakers to grow their business. Highlighting a shift away from cold calling and tedious manual processes, this episode explores the benefits of forming strategic partnerships and leveraging personal networks within the speaking industry. The importance of delivering valuable c...

In this episode, we interview Ruthie, the founder of a marketing agency called The Consistency Corner. Ruthie shares her journey from helping a retail brand skyrocket from $20 million to over $100 million dollars in revenue, emphasizing the importance of being clear on a brand's values, mission, vision, and target client as the cornerstone of effective marketing. She discusses her personal struggle and revelations about social media usage, leading to the creation of the Instagram nine grid strat...

Unlock the secrets behind creating memorable brand names as we sit down with the Alexandra, a top expert in the world of branding and naming. From the hearty appeal of Wendy's Baconator to the audacious Handjob nail salon, Alexandra shares her journey, revealing the intricate thought process that ensures these names linger in your mind. We explore her ingenious methods, like the "Love Your Name Award," which not only highlighted standout brands at Expo West but also carved her niche as a memorab...

In this episode, Amanda Goodall, known as The Job Chick, shares her extensive experience in helping executives with resumes, LinkedIn profiles, and personal branding. With over 25,000 resumes crafted over 20 years, Amanda discusses the importance of personal branding in the job market, particularly in the executive level. She highlights how authenticity and personal stories distinguish effective resumes and LinkedIn profiles from those generated by AI, which can often appear generic. Amanda touc...

How to Win at Scaling Businesses and Personal Growth In this episode, Maria, a 4X founder and Chief Marketing Officer, joins from the jungle in Costa Rica to share her remarkable journey of professional and personal growth. From moving to Costa Rica and living off-grid, to running a 100-mile race, Maria’s story is one of determination and resilience. Professionally, she delves into her extensive experience in scaling companies from the ground up, focusing on a specific case where she and her ...

In this episode, Beverly Cornell, an author, podcaster, and marketing expert, discusses her journey from being a marketing VP to becoming an accidental entrepreneur running her own agency. She shares insights into her approach to marketing, emphasizing the importance of understanding one's passion and connecting authentically with customers. Beverly also talks about her book 'Marketing for Entrepreneurs' and her podcast - Spark & Ignite Your Marketing - highlighting the significance of reputatio...

In this episode, Kendra Corman shares her extensive experience in marketing, podcasting, and AI. She recounts her journey from corporate roles at Jeep and Chrysler to founding her own full-service agency, H2H Consulting, and launching KendraCorman.com for small business marketing training. Kendra discusses a memorable campaign in the B2B insurance sector that achieved over a million dollars in incremental income from existing customers through a direct mail strategy, emphasizing the importance o...

In this episode, the guest Mirna, a CMO who has managed over $10 Billion for fortune 500 companies shares her vast experience in tech and marketing, particularly focusing on a successful B2B marketing campaign she led for a large cable company's security services. The campaign, known for its unconventional approach, featured creative and playful elements to engage the audience in a typically serious B2B space and resulted in over $20 Million in sales. Mirna highlights the importance of not being...

In this episode, marketing agency owner and founder of Innovation Women, Bobbie Carlton, shares her advice for executives & event organizers, and discusses her passion project aimed at increasing female representation on conference stages. Carlton discusses her day job running a marketing agency, her night job running Innovation Nights events, and her 'dream job' with Innovation Women, which addresses the gender disparity in public speaking opportunities at conferences and events. Innovation Wo...

In this episode, James, a seasoned expert in websites and digital marketing, delves into the importance of strategy in creating engaging and effective websites. He emphasizes the need for businesses to invest in digital marketing and highlights common pitfalls, such as the lack of a coherent strategy and focusing on the wrong aspects of digital presence. Sharing a success story, James illustrates how a targeted approach, focusing on specific audiences and leveraging only relevant digital channel...

In this episode, branding and messaging expert Ryan Holck, with over 20 years of experience helping 100+ organizations, shares his insights on the crucial role of storytelling in marketing. Delving into his journey from nonprofit work to marketing, Ryan emphasizes the importance of storytelling for both nonprofit and for-profit organizations. He introduces a four-part storytelling framework designed to help businesses effectively convey their impact and engage their audience. Ryan also discusses...

In this episode, Chuck Moxley, a seasoned Chief Marketing Officer with over 25 years of experience, discusses his journey from agency side to B2B SaaS companies. He shares insights on shifting marketing dynamics (and the evolving buyers journey)z, particularly in lead generation and the adoption of the 'dark funnel' approach - a strategy that focuses on ungated content to enhance engagement without upfront lead information. Moxley highlights a successful transition from conventional lead-based m...

This episode features an inspiring conversation with Adam Vibe Gunton, a bestselling author, TED Speaker, and addiction recovery expert who shares his compelling journey from being a homeless drug addict to recovery. From a traumatic event in college that spiraled into drug addiction to becoming homeless, Adam narrates his path to recovery, highlighting the turning point in his life that led him to sobriety and his purpose of helping others. Adam discusses the impactful role of marketing in sav...

In this episode, bestselling author Mike Capuzzi, who has penned over 20 books, shares his journey from an engineer to a marketing expert and eventually to an author. Mike discusses his transition from technical roles to embracing his passion for marketing, leading him to start his own consulting company at the height of the .com bubble. He highlights his achievements in publishing and emphasizes the impact of books on readers, sometimes in ways authors might never know. Mike takes pride in help...

In this episode, the CEO and founder of entail.ai joins the conversation to share his insights on the evolution of content marketing, the significance of organic channels over paid advertising, and how he drives substantial growth in traffic and conversions. Tom discusses the importance of producing high-quality, expert-driven content at scale, the challenges of content creation and SEO, and offers advice on achieving remarkable results in the competitive landscape of 2024 content marketing. 00...

In this podcast episode, Daniel Den, a marketer who has helped 20,000 businesses generate $250 Million+ in sales, discusses his successful approach to generating big ideas and breaking through market noise. He introduces the 'X factor effect methodology', which focuses on creating a core belief to attract a massive audience and ultimately turn them into paying customers. Daniel shares a case study of how this strategy enabled him to draw 7,400 participants to an event. Moreover, Daniel touches u...