Episodes

Send us a Text Message. What's the best way for marketers to get better customer insights and identify blind spots? In this episode, Chief Marketing Officer Ron Carson joins to discuss the significance of customer-driven marketing in today's business environment. He emphasizes the importance of direct communication with customers, a method he and Eric credits for the most impactful marketing results throughout his 25-year career. Contrary to common practices where marketing relies on sales...

Send us a Text Message. Digital marketing transformation has never been easy for most organizations and perhaps it is more complicated than ever. Today we have a story about how a marketer drove a high impact digital marketing transformation and share ideas for how to overcome challenges getting organizations to embrace digital marketing. In this episode, Rebecca shares her extensive experience bringing effective digital marketing strategies to multiple organizations including for profit and ...

Episode 100! In the 100th episode of the Remarkable Marketing Podcast, Eric reflects on the challenges marketers face, being expected to excel in all areas of marketing. The host reveals plans for the next three years, aiming to interview 1,000 marketing experts and leaders to share their best marketing experiences and learnings. With a focus on celebrating top marketing achievements and providing inspiration across all marketing topics, the host intends to raise the podcast's quality. Future ep...

Over 3 million non-fiction books are published every year. How do authors come up with the right launch strategy and successfully market their book? In this episode of the podcast, Eric interviews Paul Edwards, the co-founder and CEO of Emissary Publishing, a boutique independent publisher focused on helping founders, executives, and entrepreneurs share their stories. Paul discusses the importance of integrating marketing strategies with literary talent to meet authors' expectations and identif...

In this episode, Eric interviews Bryan Smeltzer, a brand strategist, author, and podcaster, and the current president of LiquidMind, a global brand strategy firm. Bryan shares his journey from working in executive roles with iconic consumer brands like TaylorMade, Adidas, Oakley, K-Swiss, and Schutt Sports, among other international brands, to starting and selling his own company. He emphasizes the importance of authenticity, premium positioning, and strategic marketing through storytelling, usi...

In this episode, the guest, Jon, a top 1 percent growth expert, shares his journey in entrepreneurship, focusing on assisting others in starting, growing, and selling their businesses. He discusses his unique and creative guerrilla marketing strategies, emphasizing the importance of creativity over a large budget. Jon explains his approach to helping entrepreneurs and companies scale their business, highlighting the necessity of laying a solid foundation and implementing scalable processes. He a...

In today's episode we discuss how marketers are winning by scaling podcasting and YouTube as two of the hottest channels in marketing. In this episode, Anika, a brand strategist, professor, podcaster, and former PR agency professional, shares her multifaceted career journey, highlighting her pivot to podcasting and teaching at USC Annenberg. She recounts a successful viral YouTube marketing campaign for a young singer-songwriter, showcasing the impact of grassroots PR efforts and the power of...

Amazon is half of the US economy and 70% of adults in the US are Amazon Prime Members 🤯 The default conversion rate for marketers selling product on Amazon is 10X other online channels. Steven Pope - My Amazon Guy - explains what it takes for marketers to win on Amazon marketplace on the Remarkable Marketing Podcast In this episode, Eric hosts Steven, an Amazon marketing expert and owner of a $20 million marketing agency with over 500 employees worldwide, servicing 400 brands on Amazon. Steven s...

How do you create successful brand campaigns that win millions of customer In this episode, marketing expert Reid shares his journey from an advertising copywriter to an executive creative director, working with renowned brands. He highlights a transformative marketing campaign for H&R Block, emphasizing the importance of emotional connection and human insight in branding. Reid illustrates how the campaign leveraged the concept of having 'people' to support middle Americans with their taxes, res...

In this episode we are unlocking the secrets of successful book publishing for marketers. There is a lot to think about in the competitive and complex world of book publishing. Our guest is a publishing expert Larissa Soehn. She shares valuable insights into building a successful business, particularly in the sphere of helping authors publish their work. She delves into her journey of establishing her company in 2021 with the aim of guiding aspiring authors to successfully write and share their...

Today's episode will change the way you think about video marketing's impact on marketing results. And you need to hear about why YouTube is becoming a top performing channel for marketers. In this episode, video marketing expert Ryan Snaadt shares his journey and insights on leveraging video for marketing success. He discusses the impact of integrating video at every stage of a boutique gym's sales process, which tripled online marketing results, emphasizing video's capacity to enhance engag...

This episode promises to reshape your understanding of what it means to be an authority in your field and how to leverage that position to take your personal brand to the next level. Our guest, Sara, a personal branding expert and author, discusses her journey in the marketing field, focusing on personal branding and authority marketing through podcasting and speaking engagements. She shares insights on relationship-focused marketing strategies, leveraging personal stories for brand building, a...

How can you get 300 PR placements including spots in national media? In this episode, Heather, founder of Publicity for Good and a seasoned publicist with over 12 years of experience, shares her journey and passion for public relations (PR). She discusses the transformative power of media coverage for businesses and how her agency specializes in helping mission-driven brands amplify their message. Heather recounts a successful campaign for a popcorn brand, highlighting the strategic steps tak...

How can you grow your Youtube channel? It's not easy, in this episode there are some key strategies you need to successfully grow your youtube channel. This episode features Atiba De Souza, a marketing expert specializing in video content, as he shares his journey and insights on leveraging video marketing for businesses, Atiba discusses the importance of storytelling and educating clients through video, highlighting his early entrance into the tech and marketing world by building a search en...

How do experts get paid what they are worth for their advice? In this episode, our guest, Ann Carden, a successful marketing leader and CEO of an attraction marketing and media agency, shares her experience and strategies in helping clients build high-end, premium businesses. She discusses the importance of strategic marketing, including online positioning to eliminate competition and scalable speaking to reach and engage high-value clients. Ann shares stories about how she has helped entrepren...

In this episode, Michael 'Buzz' Buzinski shares a project he is particularly proud of, where he rebranded and reframed the services of a fractional CFO for construction companies, which significantly increased the CFO's revenue by 5X. Buzz explains the importance of simplifying and systemizing marketing messages and offers advice on creating compelling marketing frameworks. He stresses the need for clear, concise, and engaging messaging that resonates with target audiences, demonstrating how thi...

In this episode, the guest, Mike Brevik, Chief Barketing Officer at Cyberdogz, shares the unique story behind the branding of Cyberdogz, a company that started over beer and pizza, driven by a desire to stand out in the marketing world with a fun, yet unconventional, name. He discusses his journey from a graphic designer to leading a branding agency like Cyberdogz, highlighting how creative projects and initiatives, like teaming up with comic artists and undertaking unique collaborations with mo...

In this episode our guest shares a story about how she helped a large tech company exceed their growth goals by getting the sales and marketing teams aligned on the story they were telling prospects. Stacey Danheiser, a former Fortune 500 marketing leader turned consultant, shares her journey from the corporate world to consulting, specializing in simplifying B2B brand marketing strategies for growth. Stacey discusses overcoming common marketing challenges, such as lack of cohesiveness, the se...

How do you navigate the very confusing process of leveraging AI to be massively more efficient in running your business? In this episode, our guest Menekse a marketing and AI expert shares her journey from starting in SEO to developing a revolutionary AI tool for business leaders. She discusses the evolution of Google's algorithm, the role of AI in creating efficient marketing strategies, and introduces her AI-based solution, Marketing Magic, that helps business owners save significant time on ...

Maximizing Marketing ROI With Web Site Reliability The worst words a marketer can hear is "the web site is down" or a key cloud system used in marketing campaigns is down like the CRM or marketing automation system. This can make for a very bad day (and month) in terms of marketing performance. In this episode, Marc Firth, co-founder of Firney, discusses the importance of reliability in cloud-based services for enhancing marketers and protecting brand reputation. He shares a story about how ...

In this episode, Lauren Cockerell, president and founder of a PR and marketing agency in Texas, shares her journey in the industry for over two decades. She discusses the inception of her agency in 2017, her podcast 'The Impatient Entrepreneur', and the importance of patience in entrepreneurship. Lauren highlights a case study showcasing her agency's cross-channel PR and marketing approach, emphasizing the impact of nurturing relationships with the media and strategic pre-announcement activities...

In this episode, the guest, Steve Stano a marketing expert with 15 years of experience, discusses his work in growth marketing, customer marketing, and particularly, business intelligence marketing at large financial institutions. Steve emphasizes the importance of business intelligence within marketing to inform strategies, the need for a data-driven approach, and how it has evolved to involve direct customer insights, account-based marketing, and adapting to digital transformations. Insights f...

In this episode, Hemant Varshney, the CEO of Digicom, shares his journey from building a website for his father to becoming a prominent figure in digital marketing. With over 16 years of experience, including roles at American Express and for Jim Cramer at TheStreet.com, Hemant has managed over $100 million in marketing spend, propelling over $500 million in sales. Running a digital marketing agency in 2024 presents unique challenges, especially around attribution with iOS changes and cookie dep...

In this episode, Curtis Matsko, the CEO and Founder of Portland Leather Goods, shares how he built a $125 million business in just years. Starting on a bet to impress his girlfriend, Curtis leveraged his expertise in Internet marketing to sell leather journals at art festivals, eventually becoming the top seller on Etsy, getting 185,000 Five Star reviews and establishing the largest leather production factory in North America. The key to Portland Leather Goods' success are unique marketing strat...